The house of Big Brother 20edition that Telecinco premieres this Thursday, is bigger than ever. Much bigger. Very high ceilings, one hundred meters of glass that receives natural light, indoor jacuzzi, kitchen several times larger than usual, false light wells that give a feeling of greater spaciousness, with a colorful but welcoming design. This year’s concept is like living in a luxury hotel where you wouldn’t mind spending entire days without leaving it. The intention is for the contestants to feel as comfortable as possible so that they don’t feel awkward and their conversations flow without even the rest of their colleagues being able to hear them. And so the plots are set in motion.
Zeppelin’s General Director, Miguel Martín, explains the reason for moving from Guadalix de la Sierra, where the peculiar building had operated since its second edition, to Tres Cantos. “When I joined the production company and saw how it worked Big BrotherI was very surprised by the location. The previous house was the result of circumstances. At that time I needed a very isolated place, very isolated, that was high up, because a lot of people came in to sneak in… it was another thing. “It was a very non-versatile and excessively remote location”, he explains this Monday inside the housing complex, while dozens of workers finalize all the details of its construction.
There are 1,150 square meters of living space, to which we must add 250 square meters of the new test warehouse. One of the jewels of this new crown is the room, of enormous dimensions, with a gigantic screen that is elevated, “to provide packaging for the galas and live calls. The competitors will already be known, but it is necessary to give the spectator a reason to come and see them. And this has to be through a major television program”, says the person responsible for Zeppelin.
The other big new feature is the confessional, one of the most iconic environments in the history of the format, equally elevated and integrated into the room, covered in glass with smart technology, which will become opaque depending on whether it is occupied or not. “The fact that many of the walls of this new house are covered in wood, in addition to making it more reusable and sustainable, by providing thermal insulation that consumes less energy, also offers acoustic insulation to protect the privacy of the confessional,” says Martín. “We built it largely like a house, in a way that is not common in entertainment formats in Spain,” he continues. Those responsible for this reformulation were the set designers Domenico Prati, Anna Domingo Enrich and Esther Fernández Ochoa and the image director Agus Cantero.
Fulfillment with AI
The innovative 300 square meter production control is also much more spacious, which is equipped with a universe of touch screens that allow for much more agile production. One of them reproduces the house plan, so that once completed they can travel from one room to another in just a few seconds. Artificial intelligence is already working to catalog the content that appears during the 24 hours of daily broadcast of the program. “Although it cannot yet be applied, in the near future it will provide so much speed and efficiency in editing and assembly that daily summaries could be much more linked to what happens at home”, explains Martín. And therefore, your content will be much newer than it has been until now.
The producer took advantage of the opportunity to build a technical installation from scratch to add numerous improvements that it intends to apply to the format. “The previous house had become a Frankenstein, to which we added things as best we could to bring it up to date,” says executive producer Floren Abad, the veteran super who serves competitors during galas.
Jorge Javier Vázquez, in the house
The proximity of Tres Cantos to the Mediaset complex, a journey that takes around 10 minutes by car, will allow Jorge Javier Vázquez to start this Thursday’s gala from home.
This year there will be galas on Thursdays and Sundays, presented by Jorge Javier Vázquez and Ion Aramendi, respectively, and whose broadcast will slightly advance its usual time to start at 9:45 pm. In this twentieth edition of the anonymous version of the contest, a group of people between 20 and 50 years old will compete. The identity of one of its participants is already known. Mamadou, a 22-year-old young man from Barcelona, who was presented last week in front of the media, during the program’s press conference. The winner of this edition will take home a prize of 300 thousand euros.
The investment by Zeppelin, the program’s historic producer and today part of the Banijay Iberia group, has been so great that it transferred its offices to Tres Cantos, to the building next to the show’s house. Big Brother. From there they will not only produce the reality oldest on television, also the imminent Until the end of the worldcelebrity travel competition for La 1, and Restaurant battlegastronomic competition presented by Alberto Chicote at La Sexta and whose third season premiered last Tuesday. And, when not in use, they will take up a huge amount of space in the house. Big Brother in the construction of sets for other of its formats.
In the Mediaset Infinity catalogue, a free platform that will offer 24-hour broadcasts of Big Brother 20a special program called The change, in which the public can learn how this complex change of location occurred.
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