A few weeks after signing an agreement with Sony and Netflix, Mattel already has prototypes of the action figures. k-pop warriorsthe lively hit of the summer.
With Christmas just around the corner and a multimillion-dollar phenomenon on its hands, but without a merchandising launch plan defined in advance, Netflix found itself in an unexpected rush due to k-pop warriors.
The animated film became the most watched film in Netflix history, far surpassing the second, Red alert. But in Sony Images and at Netflix they didn’t foresee this success on such a disproportionate scale, so they’ve been improvising as they go along.
A good example are the two cinematic forays carried out by HUNTER/Xdespite k-pop warriors It had been available on Netflix for months.
Another example is the issue of merchandising, a market where the film is just starting to gain strength and with Christmas approaching.
Rumi, Zoey and Mira already have Mattel dolls
A few weeks ago, Mattel reached an agreement with Netflix and Sony Pictures to produce action figures. k-pop warriors and other products related to the film directed by Chris Appelhans and Maggie Kang.
The first doll prototypes were presented just a month after the agreement was formalized, although they could arrive shortly before the Christmas holidays.
The puppet presentation includes the three members of HUNTR/X, Rumi, Mira and Zoeydressed in the white clothes they wear in the third act of the Netflix movie.
As these are prototypes, it is possible that the final model will be modified, including the costume, but you can already get an idea of what the singers will look like.
Netflix and Mattel They are racing against the clock to have some products k-pop warriors in stores this Christmas. Seeing the phenomenon that HUNTR/X have caused on Halloween, it’s easy to understand why they want to fill toy stores with dolls of the protagonists.
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Tags: Netflix
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