¿What do you think about generative AI?? Whether for good or for bad, Ubisoft believes it is as important a revolution for video games as the leap to 3D was..
From him CEO, Yves Guillemotsaid that the technology is already integrated throughout the company, it seems that we will have it for a long time between PC, Steam Deck, PS5, Xbox, Switch and Switch 2.
Speaking with Game File, Guillemot spent a brief, explosive minute at the start of a recent fiscal earnings conference to talk about the technology.
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Mainly because he apparently has a big role in the company. “We’re making great strides in applying generative AI to high-value use cases that bring tangible benefits to our players and teams…
It’s as big a revolution for our industry as the move to 3D. And we have everything to lead this front“, comments the CEO in this regard.
Although he kept saying, “In terms of gameplay, we continue to make progress on new player-facing generative AI applications based on our 2024 NPC announcements.“.
According to Guillemot, already “has progressed from the prototype phase to player reality and we hope to be able to share more information before the end of the year“.
Finally, the CEO said that the Ubisoft’s commitment to AI It goes further and its use has been integrated into all development teams in the company’s offices.
“On the production side, we now have teams across all of our studios and offices embracing this new technology and constantly exploring new use cases in programming, art, and overall game quality.“.
The CEO of Ubisoft and generative AI in games
In other words, Yves Guillemot believes that this technology – which could be the cause of another increase in the price of the Xbox – is the best we have seen in years.
So much so that, for example, the first time we saw Final Fantasy VII on PlayStation. Do you agree with these statements?
Do you think Generative AI is as important a revolution for video games as the shift to 3D?