He game with the highest number of concurrent users on Steam was also the first real battle that we knew, PUBG achieved PC and consoles in 2018 to stay and Kraton knew this.
We are in 2025, almost 2026, and now the company is asking Tell your employees to adapt to AI or quit because times change and its benefits continue to increase.
I still managed to continue being classified as successful despite his peak with 3.26 million users at a time on the Valve platform because it still has over 600,000 daily players.
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Along with others at the top such as Counter-Strike 2 and Dota 2the PUBG Creators They had profits of 680 million dollars in the third quarter and now they are just looking to continue growing.
Therefore, they are focusing – like many others – on Generative AI to create video games and encouraged their employees to use it; and if they don’t want to, show them the door.
We see this in a report from Tech4Gamers which also states that many players today like to stay in their comfort zone and don’t try new games.
Krafton -PUBG- asks its employees to adapt to AI
Although it currently has to compete with others like ARC Raiders and Battlefield 6, the main focus that these studios have with AI is to improve efficiency and fight to be relevant.
Krafton has already begun the transition to a future where AI-focused game development It has a lot of weight in the industry and more and more studies are clear about this.
The first situation is already fixed, with all the workers who reject the use of AI not having on staff. Next? Let’s hope this doesn’t mean doing without many others.
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Although the aforementioned media assures that Krafton is paying all employees who decide to take advantage of a voluntary resignation for being against these AI plans.
In short, they can choose to receive compensation depending on their seniority at the company: if they have been with the company for 1 year or less, they leave with 6 months’ salary and if they leave with more than 11, they receive 36 months.
Do you think PUBG creators are so eager for AI that they will fire anyone who doesn’t want to use the technology in the company?
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