3 reasons to understand why Netflix is ​​betting everything on the most expensive production in its history

Why is Netflix betting all its chips on the final season of Stranger Things? On to the details!




The final episode of Stranger Things 5 ​​will air on December 31.

The final episode of Stranger Things 5 ​​will air on December 31.

Image: Reproduction, Netflix/Purepeople

Stranger Things arrived on Wednesday, November 26 with the first four episodes of its fifth and final season, and the platform is already treating the series finale as its biggest global event. The final chapter premieres on December 31, bringing an end to nearly a decade of cultural phenomenon.

And such an investment has numbers that surprise even those who follow the industry: according to Puck News (via Forbes), the total budget for the final season ranges from US$400 million and US$480 million. Conversion in dollars at 5.33 Brazilian reais, we are talking about more than 2.1 billion Brazilian reals – The largest amount ever spent on a Netflix production.

But why did the platform decide to put so much money at stake in this series? the Pure He points to three crucial reasons.

Why is Netflix investing in Stranger Things 5?

1. Immediate response from the audience – an unprecedented achievement

The impact of the premiere was immediate. According to Variety, for the first time in Netflix’s history, All four previous seasons entered the world top ten together this week. The first season alone scored more than 4 million views in seven days.

2. The financial weight of the phenomenon: It achieved more than one billion US dollars

A report from Parrot Analytics indicates that Stranger Things has already earned more than 1 billion US dollars In Netflix’s indirect and direct revenues, in addition to approx 2 million new subscribers.

These numbers only take into account data collected from 2020 onwards. The series premiered in 2016, however, despite the long hiatus, it has remained among…

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