4 essential tips for creating a successful business

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Brazil recorded an 18.7% growth in the opening of small businesses in 2025, reaching 3.4 million new businesses, driven by entrepreneurs seeking income, professional independence and innovation even in a difficult scenario.

The number of Brazilians who have decided to invest in their own business dream continues to rise and reflects a new moment in the national economy. According to data from Sebrae, based on the National Register of Legal Entities of the Federal Revenue Service (CNPJ), Brazil exceeded the mark of 3.4 million new small businesses opened by August 2025, an increase of 18.7% compared to the same period in 2024.

This progress depends on the leadership role of individual small entrepreneurs who, even in the face of a difficult economic scenario, continue to see their businesses as a means of ensuring income and professional independence.

According to Surama Gordi, a mentor whose mission is to turn people and companies into success stories, this is the first step for those who dream of starting a business, but it is necessary to achieve a sustainable result, and this is possible through strategic planning, discipline, clarity of purpose and unconditional desire to make things happen and achieve profitability.

“You need to understand the value you offer, and above all understand the solution you offer to the consumer. When the entrepreneur does not know his audience, and the pain is not solved, the business is actually born with defects,” commented CEO and founder of Surama Jordi Academy, a global business education ecosystem.

To avoid common mistakes, the expert offers tips for those who want to achieve a goal and grow through sustainable development. check it out:

Don’t do it alone and learn from your mistakes

Trying to do everything on your own is one of the biggest mistakes, so seek knowledge, guidance and support from the beginning. Making mistakes is part of the process, but the key is to make mistakes quickly, and to learn and adapt quickly.

Plan your money

Maintain sound cash flow, clear pricing policy, well-defined margins and financial strength. Without it, even the best ideas can fail. Entrepreneurship is about putting your heart into the business, but it also requires an analytical eye and a mastery of numbers.

Leading with energy and emotional intelligence

You must be a leader with focus, flexibility, and clarity of purpose in order to achieve high-performance results with your team. Do not give up when you encounter the first difficulties. Perseverance is the fuel of successful entrepreneurs.

Constantly adapting

The market and consumer are changing all the time, and those who don’t adapt are left behind. This ability to reinvent themselves is what distinguishes companies that continue to survive from those that grow.

A good example is Markus Schutz, founder of VendaComChat, a company specializing in sales automation via WhatsApp. Within just three years, he recognized a new opportunity for expansion and began offering licensing to those who wanted to implement the same model.

For the businessman, the company’s progress reflects a shift in the Brazilian businessman’s profile. “Today’s small entrepreneurs already understand the importance of technology, and are looking for accessible tools to professionalize service and expand sales. With automation and business methodology, small businesses can compete with large chains and achieve consistent results. Even when the scenario is difficult, Brazilians do not give up. They look for opportunities, learn quickly and turn simple ideas into real businesses. It is this ability to reinvent themselves that keeps the country moving forward and makes entrepreneurship grow more and more,” says Schutz.

Specialist Surama Jordi also adds that a company with sustainable results needs strong, simple and effective structures. “This is what I call zero friction, which means having the right product for the right target audience, with a clear value proposition. This concept is key because today’s customers expect to buy in a fast, simple, practical and objective way. This proposition applies not only to the customer experience, but also to the internal operation of the company. The fewer steps and complex processes there are, the more efficient the business becomes. Companies that combine strategy, purpose and disciplined execution are the ones that can not only generate, but grow and remain in the market for decades.” He finishes.