5 tips to earn safely

summary
Strategic planning for Black Friday with an emphasis on pricing, cash management, and selective discounts is essential to increasing sales without harming the financial health of the company.

Black Friday is one of the most anticipated dates in retail and e-commerce, but it can also pose risks to businesses’ cash flow if there is not proper financial planning. Observing this scenario, Agilize, the first online accounting firm in Brazil, reinforces the importance of strategic preparation to balance good sales and financial sustainability.

According to the company, many entrepreneurs make the mistake of focusing only on increasing sales volume, without properly calculating profit margins, operating costs and post-campaign cash flow. The result can be high revenues in the moment, but no real profitability.

“The secret of Black Friday is to sell well without compromising the financial health of the company. It is necessary to price correctly, understand the impact of discounts on profit and cash planning for the period after the event, when there are still invoices to pay and receipts in installments,” explains Luana Bispo, accountant and head of accounting at Agilize.

Check out five practical recommendations below to help entrepreneurs and managers make the most of history in a sustainable way:

• Conduct a financial diagnosis before the campaign – Before determining discounts, it is necessary to know the actual cost of each product or service, including taxes, fees, and operating expenses. This analysis shows how far the price can be lowered without causing losses.

• Post-Black Friday cash flow planning – Discounts and premiums affect working capital. Therefore, the entrepreneur must anticipate future inflows and outflows, ensuring that cash supports fixed expenses and replacement of inventory after the event.

• Providing strategic discounts, not general ones. Instead of implementing broad discounts, prioritize items with a higher profit margin or lower inventory turnover. In this way, it is possible to increase the average ticket and improve profitability.

• Monitor results in real time – Monitoring sales performance, costs and margins during a campaign helps you adjust strategy quickly, avoiding mistakes that could hurt profits.

• Integrating accounting with financial management – Combining accounting and cash flow information in the same environment allows for more accurate decisions to be made based on real data, which is essential in periods of high traffic.