72% of consumers have added a new product to their shopping cart, according to a study by the Association of Manufacturers and Distributors (Aecoc).
The study indicates that half of consumers declare that they are open to trying new products regularly, and 16% consider themselves pioneers in this, as they consider themselves among the first people to try new products.
However, 50% see that there are fewer launches in their usual store than in previous years, and 70%, that many innovations are variety extensions (new flavours, formats or textures), compared to 30% who consider that they provide a truly disruptive component.
In this sense, the product being healthier (20%) and the packaging being more practical (19%) are the elements that made the consumer perceive this product as innovative.
The report also reveals that up to 80% of consumers are satisfied with the new product they included in their last purchase and 75% would purchase that product again in the future.
On the other hand, 76% of consumers see new products as more expensive and 53% believe that these products do not always compensate for their benefits. 66% admit they only buy it if it is on sale or on promotion.
The study was prepared based on 1,500 surveys of consumers aged 13 to 79 years.
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