In an age where health is often viewed as an immediate response to a symptom, there are projects that focus on a broader spectrum of well-being. The Apoteca Natura network celebrates 25 years of developing a kind of pharmacy that accompanies, listens and guides, so that prevention and the relationship with the person continue to have a central place. A model that today brings together a network of pharmacies that care about health in a conscious and sustainable way.
“Apoteca Natura celebrates 25 years of caring for people’s health, promoting a new culture of prevention and sustainable value from the pharmacy,” sums up Laia Vicente, Pharmacy Director. marketing For the company in Spain. He highlights that this anniversary represents a new confirmation that the pharmacy can and should be a space of support, guidance and awareness.
The pharmacy as a space for listening
The premise of Apoteca Natura is to listen. For the network, the pharmacy is the first point of contact for people’s daily health. Not just a place where products are purchased, but an environment for consultation and support.
Its model is based on a comprehensive vision, because health needs are not only physical, but also environmental, social and emotional. Therefore, network pharmacists work to help identify risk factors and provide customized solutions before the situation worsens. Apotica Natura claims that “prevention is a service, not an add-on.” The network was a pioneer in providing specific programs to identify imbalances and unhealthy habits, which were developed in cooperation with scientific medical societies. These services have helped many people make informed decisions for years.
A pioneering example of this is the Osteoporosis Risk Prevention Campaign – launched a few years ago – which has paved the way for more specific programs such as the agreement signed in October 2025 with the Spanish Society of Geriatrics and Mammology (SESPM). Commitment to caring for and supporting women with breast cancer.
It also highlights the campaign dedicated to cardiovascular health, which has raised awareness among thousands of people about the importance of controlling factors such as high blood pressure and cholesterol, and providing personalized services for early detection and comprehensive care.
A network that is independent and cohesive for a purpose
With over 400 pharmacies across Spain, Apoteca Natura has become the pharmacy network with the largest presence in the country within this care model focused on prevention and personalized pharmaceutical advice. It consists of independent pharmacies, each retaining its local identity, but all sharing a working methodology, continuous training and a common vision of conscious health. This is how knowledge, experience and proximity come together without losing the essence of the neighborhood pharmacy.
Internationally, its presence extends to Italy, France and Portugal, markets with very different pharmaceutical models. According to the network, this exchange of experiences is a source of continuous learning. In Europe, Apoteca Natura has over 1,430 pharmacies.
Ongoing training and shared ownership to continue growth
Training is one of the pillars of Apoteca Natura. For pharmacists to be part of the network, ongoing training is required, so that pharmacists follow protocols and plans developed in collaboration with family doctors and pediatricians, facilitating more complete, comprehensive and up-to-date care. This training allows you to spend time talking with each person, understanding how they live, what worries them, what habits may affect their health and how to accompany them in the process of improvement.
This philosophy is also applied in Retail Lab Florence (Italy), a project of private pharmacies that act as real control centers where needs are analysed, prevention services are tested and the care experience is perfected. The lessons are then transmitted to the entire network.
Careful selection of products
The pharmacies in the Apoteca Natura network also carefully select the products sold in their establishments. Apart from having their own brand products, they have a partner The main company of Aboca, an Italian company concerned with health care through 100% natural, effective and safe products based on scientific evidence. “A collaboration that ensures traceability, safety and respect for the body and the environment,” the Medicines Network highlighted. Its philosophy has led the organization to become the world’s first Benefit® pharmacy network and in 2019 became legal Benefit company And certified as well b company, A seal that ensures its positive impact on society and the environment.
It is a new vision for creating value and protecting the future
Massimo Mercati, Founder and CEO of Apotica Natura
In the context of regulatory changes, especially in some countries where the pharmaceutical market is liberalized, Apoteca Natura is committed to strengthening its identity. For a year now, network pharmacies have been able to become co-owners of the project, allowing for a more participatory and stable model over time.
For Massimo Mercati, founder and CEO of Apoteca Natura, “It is a new vision for creating value and protecting the future.” The goal is to promote a way of doing pharmacy that resists fads, pressures and passing trends.
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