The Argentine Advertising Academy announced the professionals who will be honored this year for their valuable contribution to the field and their distinguished career: Jorge Martínez Moschini, Martín Mercado, Luis Buenzo and Dario Strachnoy. In addition, the In Memoriam Medal will be awarded to Silvia Mazza, a key figure in the modern history of advertising communications in the country.
The event will take place on Wednesday, December 3, at 5:30 p.m., in the Jorge Luis Borges Hall of the National Library, and will be hosted by Ricardo Martínez Puente, historical publisher of advertising activity. The event is open to the public and is accompanied by companies such as Anita&Vega, FilmSuez, Ignis, Midios, Ogilvy, Rapp, Telecom and Unilever.
“It was an honor to be able to chair an iconic jury like that of the Advertising Academy,” said Anita Ríos, Head of the Argentine Creative Department and head of the jury responsible for determining the distinctions. “It was a great experience, everything was going well, we listened to each other and came up with the best winners. It was all a luxury. Now, let’s wait for the ceremony.”
Ricardo Pristobloc – La Nación
For his part, Santiago Oliveira, President of the Academy, stressed the importance of recognition: “Of the many ways in which a discipline can develop and evolve, consistent practice is one of the most important. This practice is performed by professionals, some of whom give it an invaluable boost. Today, the Academy distinguishes four of them, and they serve as references and guides for all of us who participate in the field of advertising. It is a pleasure to move forward with this special mission set by those of us who had the dream of creating this academy for ourselves.
In the same vein, Miguel Dachota, Vice President of the Academy, highlighted the spirit that guides the institution: “We want it to function like academies of other disciplines: thinking and doing academic work and producing knowledge about our activity. This is the main goal. At the same time, we strive to keep the legacy of people who have added value to advertising alive in new generations. Meetings, seminars, and academic excellence are part of this path.
Founded just over four years ago, the Argentine Advertising Academy was promoted by 20 colleagues who decided to create a space inspired by similar institutions in other countries. It currently has more than 100 members and the most complete library of advertising books in Argentina, available on its website.
The organization brings together professionals from different disciplines of advertising communication with the aim of reflecting, discussing and developing common actions to position the profession, strengthen the discipline and demonstrate its importance as an economic and cultural factor.
Among its founding members are prominent names in the sector such as Fabian Albinati, Riccardo Colomboto, Miguel Dachota, Omar Di Nardo, Alejandro Di Paola, Gianni Gasparini, Marcos Golfari, Luis Ibarra García, Raul Lopez Rossi, Marity Mapragagna, Fabian Maison, Lily-Anne Martin, Mariano Ugugliaro, Patricia Martin, Silvia Mazza, Carlos Mozo, Carlos Nishi, Santiago Oliveira, Alberto Pierpaoli, Jorge Siber, Julio Soaya, Hector Ventura and Juan José Zanta.
He is the founder of the Adaltina Group, which in recent years has established itself as the most important media outlet specializing in advertising, marketing and communications in Latin America.
He is one of the most recognized Argentine creatives around the world. Today he heads the Mercado McCann agency. His work, which has won international awards, is characterized by its passionate, simple and deeply local perspective.
Before becoming a director and screenwriter of Argentine cinema, with hits such as The Official Story, he had a long career in advertising: he started working as an editor and then created his own production company.
Entrepreneur and emblematic figure of Argentine advertising: he led the Young & Rubicam agency since 1988 and was its president until 2013. Today he heads the Untold group, which has a presence in several countries in the region.
She was an advertising creative with a career that spanned decades: she started with David Ratto and then served as general creative director at Lautrec, Casares and Pragma. She was a founding member of the Círculo de Creativos Argentinos.
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