With the United Nations Climate Change Conference (COP30) taking place in Belém from November 10 to 21, the capital, Pará, received more tourists than usual. Belem International Airport recorded 198,728 passengers between November 1 and 15, an average growth of 24% compared to the same period in 2024, according to Tourism Ministry data for G1. The demand has been boosted by demand for accommodation, which has been criticized for prices. In this scenario, the Portuguese group Vila Galé opened its first hotel in the north of the country in Belém Villa Galle Amazonia Collection. With an investment of R$180 million, the hotel hosted presidents, ministers, CEOs and artists such as singer Shawn Mendes, with all rooms occupied during the event.