he The premium car market continues to increase its offersa year later with Mark Sales growth 108%even higher than the 55% that the car market witnessed at the general level. This increase resulted mainly from: Greater openness to imports, ease of payments abroad, and exchange rate stability.
In this context, The BMW Group has launched the new MINI Aceman in Argentina, the brand’s first 100% electric model in the country.. Arrives from Spotlight Automotive’s factory in Jiangsu, China, in SE version (There are two other versions in other markets.) It is equipped with an electric fan Power: 221 horsepower and 330 Nm of torque Connected to a single-speed automatic transmission. In addition, it accelerates from 0 to 100 km/h in 7.1 seconds with front-wheel drive.
that it Five-seat crossover Its length is 4079 mm, width is 1991 mm with mirrors, height is 1514 mm, and wheelbase is 2606 mm.
Form A includes: 54.2 kWh battery allows it to travel between 382 km and 406 km according to the WLTP cycle (International standard adopted by the European Union). It has the ability to support an alternating charging current of 11 kW and a charging current of 95 kW, allowing a charging time of 0 to 100% in approximately six hours in the first and from 10% to 80% in 30 minutes in the second.
The interface adopts the historical language of the brand, with a New design in LED headlights with straight linesFront and rear lights with configurable DRLs, extended classic MINI grille and 19-inch alloy wheels.
inside The cabin is dominated by a small circular OLED screen with an area of 440 cm2 Apple Car Play and Android Auto compatibility, John Cooper Works sport seats, heated sport steering wheel, Harman Kardon audio with 10 speakers; A panoramic glass roof, headliner with ambient lighting, keyless entry and start and the brand’s Connect system with driving and parking assistant. Add to that the aforementioned dual-zone automatic air conditioning, space for wireless cell phone charging and the MINI Experience modes, which include Go Kart, Green, Core, Personal, Timeless, Vivid and Balance.
In security The model has six airbags (two front, two lateral and two head) Multiple driving assistance (ADAS) Such as lane departure warning, cross-traffic alert with brake intervention, rear collision prevention and exit warning (with vehicle and cyclist detection), dynamic stability control (DSC) and traction control (DTC), tire repair kits and Cruise control with braking function at speed greater than or equal to 30 km/h.
next to, He adds the parking assistant, who moves the steering wheel to park it parallel to the roadIn addition to a rear-view camera with obstacle indicator and assistance lines (and front and rear parking sensors).
The MINI Aceman SE arrives on the Argentine market at a price of US$69,990 It includes a 22 kWh charging box and a two-year unlimited mileage warranty.
The presentation took place at the British Embassy in Buenos Aires, where Ambassador David Cairns took the floor and explained his relationship with the car company“, which started with her grandfather, who owned an orange MINI in the 1970s and 25 years later, this passion continues in the family: “My daughter was five years old and she created a song about a Mini Cooper because it was her favorite car, and she sang it all day, and ten years later I bought her a Mini Cooper convertible.”
Cairns also analyzed the addition of a 100% electric model and how this market could grow. “The world of cars is changing a lot. Five years ago The share of electric cars in the UK was 1%, but this month it reached 24%-25%. He explained that electric cars will be part of our world.
Regarding what the adoption of this technology will be like, Ivana Dibb, CEO of BMW Group Argentina, explained: “I always comment that it’s like a cell phone: every night you charge the car and then you have the next day to drive. I think this really gives the customer peace of mind and security. It’s about experiencing it. Once you get used to it, it eventually becomes an advantage.”
Along these lines, he added that cost is still a factor at the time of decision: “Electric mobility technology is more expensive and that is why it is necessary that there is some alternative of state structure that can help. For example, the benefits of patents. This advantage already covers the higher cost difference and is very beneficial for the city because it reduces emissions and noise. The charging network will also grow and that will also help. There are three things: customer confidence, state support and infrastructure.”
Finally, Deb analyzed the current situation in the luxury car market: “The premium sector has a lot to grow. In the past 25 years in Argentina, the percentage has remained at an average of 1%.. Sometimes it was 1.3%, sometimes 0.7%, but the average was 1%. In most neighboring countries, it reaches at least 3%. “It’s still a small part and there’s a very long way to go.”
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