Cordoba-based Ascanelli, which traces its origins to the Rio Tercero, made its official debut at Agritechnica 2025, the mega agricultural machinery fair held in Hannover, Germany. In this sense, this medium contacted its commercial director, Federico Ascanelliwhich highlighted the importance of being present at a global event and the challenge of positioning the Argentine brand in the European market.
“We are very happy to participate in the exhibition, It is an honor and pride to be here.always accompanied by the Argentine government and the province. The truth is that it’s very good, a lot of people, a lot of contacts and it’s a very big exhibition, One of the largest companies in EuropeFederico Ascanelli said.
Initiative to return to European markets
He also stressed that this presence falls within the framework of the internationalization strategy that seeks to revitalize trade relations after a hiatus that lasted a few years. “Two years ago we were already at the exhibition, and we sent tools to Europe, but because of the situation of the country and the company We moved away from the market for a little while and we will return. We want to return with a strong presence, so we start with Hannover, with Agritechnica, It is a very large exhibition and we are very happy to be able to take this step“, he stated.
Ascanelli, who is the third generation at the helm of the company that bears his title, expressed his satisfaction in representing the country abroad: “We will be about 25 or 30 Argentinian exhibitors.. We are all very happy to be here to represent Argentina. In our case, I am the third generation. The company bears the family name, It’s the weight of a very important legacy, which makes showing it to the world so satisfying.“.
What products are exported to Europe?
Regarding the products offered, he explained: “We are with a self-unloading hopper, whether with one axis, two axes, or three axes. These are the products that we can export to Europe. They have European certification and the wheel brakes are integrated as an innovation in Argentina, It is a matter of necessity here in Europe. We also handle a line of dry grain mixers and bags, as well as soil conditioners which are performing very well in Argentina.
Regarding global competition, the interviewee indicated that the main obstacle lies in prices. “What we see is bigger It’s a price issuewe are with Prices are a little high Compared with the overseas market, but by showing that the product has good quality and the after-sales service is very effective, we can cover this surplus.
Regarding the economic situation and financing, he said: “The only thing that slows us down a little is It’s a question of bank loansThe rates are very high. If it settles down a bit, I think we’ll have a good year. Argentine producer and Argentine manufacturer They have shown that nothing can stop themWhatever the government and whatever the economy.”
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