During the year 2024, according to McKinsey figures, 78% of companies will begin using artificial intelligence in their daily work. The figure comes from a survey of 1,353 companies spread across 18 sectors in 26 countries, and is part of the 2025 edition of Stanford University’s annual AI report. The work brings together hundreds of studies conducted in the previous year on the world’s technological progress, organizes the data and presents it based on logic. In 2023, 55% of companies used AI. So there was a jump. Last year was the year that AI became a reality in the corporate world. But the most impressive numbers in the report are not these: they are large but general. What’s even more impressive is the more detailed detail on the impact on the business. This has excellent news for Brazil. It is a window that opens into the future, if we know how to adopt the right public policies.
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Immediately, three new professions are already registered and professionals are being employed. The immediate engineer is the most obvious. They are those who know AI deeply and can write requests that are best able to provide high-quality responses. There are also model auditors. They are professionals with a background in technology who evaluate the results generated by AI to ensure that they are providing the right answers, that they are using confidential data in a secure way, that they are ensuring integrity, fairness, compliance follow-up or whatever the company needs to ensure when using the technology. There are data “ethicists.” Training comes from philosophy and law, but specialization in computer science is necessary. He is the person who sets the company’s rules for the use of data and artificial intelligence, and assesses whether any specific use by the company could cause harm to the company itself or to third parties.
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In addition to new professions, research records a real increase in productivity. In surveys that included various sectors and more than 200,000 professionals, an increase in production ranging between 10% and 45% was recorded. This includes highly educated professions in technical and creative fields, as well as customer service roles. At SAC, one pooled article says, a 14.2% increase in issues resolved per hour by phone was found. The host simply gets the support of an AI trained to fulfill this role. In the field of scientific innovation, the leap is even greater. The presence of an AI assistant increases discoveries by 44.1%, increases patents by 39.4%, and increases prototypes of technology products by 17.2%. Software developers who write code using templates work 26.1% faster.
That’s not all, here comes the good news for Brazil. In the software industry, entry-level developers see productivity gains between 21% and 40%. Elderly: between 7% and 16%. In the SAC study, those with the greatest gains in productivity were the agents with the worst results. Even in the scientific field, the increase was observed more in institutions with fewer technical and financial resources than in larger institutions.
In other words: AI can reduce the difference between less qualified and more qualified workers. This is the great Brazilian dilemma.
An analysis by the Wilson Center estimates that a fiscally responsible government, combined with widespread adoption of artificial intelligence, could increase GDP by about 5 percentage points over the next decade. According to another study published at Stanford University, the most promising areas are agriculture, manufacturing and maintenance, as well as education and health.
It is not guaranteed. We train too few people in technical education, and public schools are particularly bad in secondary education. To run AI models well and get the best results from them, something fundamental is needed, which we are not providing to young Brazilians. If by 2030 we can raise the quality of secondary education at the national level, artificial intelligence can greatly help raise Brazil to the level of the richest economies.
In the face of technological innovation, there is an opportunity. What Brazil demands is fiscal responsibility and good public education. Well, well, who would have thought that was our problem?
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