Behind Decathlon Argentina, there is a love story that originated on first class flights

It can be said without risk of doubt or error that Decathlon was a brand that I expected – at least Buenos Aires – if the numbers of visitors and purchases achieved since the opening of its first space in Argentina, on November 8, are taken into account.

In the official ribbon-cutting photo, the three people responsible for Argentina’s first Decathlon were shown: Sabine Molise surrounds her Pedro Aguirre Saravia and Manuel Antelo. The latter is one of the businessmen who during Menemism had a leadership role outside the purely business sphere. This means that he was one of those who understood that the time made it possible to expose private – to some extent controlled – lives.

According to UBS, “those who inherit” outpace “those who create” in terms of wealth.

Manuel Antelo He was separated from his first wife and the mother of his two older children, and was featured in gossip magazines for his romance with the former model. Daniela Orzi. At the end of that period, he called for his retirement from media, so he moved to a field that bears his name -Don Saturnino- He baptized the son who was with him Ines Peralta Ramoshis wife of more than a decade, whom he met “at home,” that is, in the company that Manuel Antillo had at the time. One of the love stories left behind from the 90s where the combination of businessmen and top models was a classic.

But Argentina’s Decathlon has its own romantic narrative and its heroes are Manuel Antelo’s partners: Sabine Molise and Pedro Aguirre Saravia. She’s one of those real millionaires, who sometimes attends one of the charity balls in Buenos Aires or even some event this summer, and who always chooses not to show up.

Who are the “Emilies”, the “poor” millionaires?

There is almost no newspaper article in Argentina, and especially in France, that does not refer to Mollies As one of The richest families (from France), or they are an adjective called “mollies,” Silent empire; Or as a title Le Monde In an epic about French family businesses: “Family communism: The Molise family’s business model.” in the list of millionaires ForbesThe Mollies are finished Michel Leclerc, He is ranked 789th – globally – with a wealth of $4.5 billion.

The Mollies family is very rich, but a far cry from the Frenchman Bernard Arnault.

Pedigree Sabine Molise – like Leclerc’s story mentioned above – it begins with Louis Molise, a wool manufacturer, who… He had eleven children. Hence there are many members behind the most famous brands in France. According to almost all media, there are about one hundred and fifty on four continents. They also highlighted in several articles that they were a family that avoided this Business bane Which indicates that “the first generation is the one who creates the company, the second manages it, and the third bankrupts it.” Added to all this, they are low-level. This means, Molise They are far from the party’s media presence Arno family -Owners of Dior, Louis Vuitton, Tiffany, etc.; Or from himPinault operating system – Gucci, Saint Laurent, Balenciaga, etc. – They tend more to a sober style WertheimersHey Chanel owners!

Decathlon is just one of the brands in the universe Mollies but It’s not my first time investingIn Argentina. In 1997, the Mollies family was in the country with the opening of Auchan supermarkets in 2004. Coincidentally this week, in France, Auchan announced that its name would be changed to Intermarche and Netto as part of a restructuring to weigh negative balances.

Sabine Molise, Currently, he is the visible face of that family in Argentina. Secretly she is a wife Pedro Aguirre Saravia Which he was used to as a financier Travel first class to New York and Europe. They both met on one of those flights and the relationship blossomed so much that he separated from his wife and the mother of his children – all Argentine – and with Sabine Molise they have more than just a business partnership.