After weeks of suspense surrounding the “disappearance of the BIC 4 Cores pens”, BIC has finally revealed the mystery: it is the arrival of the Stranger BIC line on the market, the result of an unprecedented collaboration with Netflix inspired by the series Strange things.
The fake OOH was revealed on social media, which showed that the pens were not lost or missing, but rather in another dimension, in reference to the series “Inverted World.”
At the heart of this launch is the 4-colour BIC pen. The new line maintains the traditional four paint colors – blue, black, red and green – activated with just one click, but now comes in exclusive versions with custom bodies with icons from the series Strange things. There are different models that combine the distinctive design of the series with the BIC writing function. They all have a medium tip of 1.0mm and a line width of 0.32mm, providing continuous writing.
The set will be available in packs of one, four and 12, as well as a special set that bundles one unit of 4 cores Strange things Accompanied by two exclusive BIC Cristal Matte Effect pens in red and black. The arrival of BIC Crystal Effect Matte in other colors is also part of the class launches, reinforcing the mix of design innovation and maintaining the brand’s quality standards.
To boost the digital campaign, BIC relied on content creators such as Mateus Aquino (Dustin’s Brazilian doppelgänger), Nuno Franco, Beatriz Glione, Giovanna Pagano, and Omelette, who presented the latest developments in the world of geekdom through posts in the feed and Stories. The event also includes exclusive videos with artist Fernando Menezes, who will showcase art creations inspired by the world of… Strange things Using the 4-color pen.
“The BIC 4-color pen is a product that is widely recognized and used in the daily life of millions of Brazilians. With this series Strange thingsfrom Netflix, has united this tradition with one of the most beloved worlds in global popular culture. Our proposal is to offer a product that goes beyond function, also becoming a collector’s item for fans of the series. “We want to remember this collaboration as one of the most talked about licensed products in Brazil,” says Rodrigo Iasi, Marketing Director of BIC Brazil and Argentina.
Through this collaboration, BIC strengthens its presence in the licensing market and expands its connection to popular culture, offering products that combine practical performance, collectibility and cultural expression. The goal is to strengthen the brand as one of the most talked about among fans of licensed products in Brazil.
The fifth and final season of the series Strange things It will be released in three volumes on Netflix this fall (in the Northern Hemisphere), with four episodes on November 26, three on Christmas Day (December 25), and the finale on December 31. Each volume will be available at 5 PM (PT). To find out when Stranger Things 5 premieres in your area, simply click here.
About The Author
