in Eve from Black Fridaythe Online commerce Nationalism has arrived Invoices With a value of R $ 2.28 billion, an increase of 34.1% compared to the figure recorded on the eve of Black Friday of the previous year. This shows a strong pace of consumption, as we saw at the beginning of the week.
The analysis takes into account sales made on November 27 compared to the numbers recorded on November 28, 2024, that is, the day before the official date of Black Friday last year. The data was extracted from Confi Neotrust’s Hora Hora platform, which monitors digital sales data.
The number of applications increased by 63.2%, with 5.9 million applications completed.
The categories that stood out the most yesterday were: TVs (150.6 million Brazilian reals), Smartphones (143.4 million Brazilian reals) and shoes (111.7 million Brazilian reals).