the Casas Bahia Collection He points out that the campaign Black Friday It believes that this year there should be an increase in margins and profitability, in addition to the already expected growth in sales. The campaign was one of the indicators of a good level of sales “11.11”.
the The company’s CEO, Renato Franklin, She highlighted, in an earnings call, on Thursday (13), that the fourth quarter is the company’s best seasonal period.
One measure that should increase the profitability of your November discount campaign is real-time monitoring of the products with the highest searches and calls. black life, With online broadcasts being made from physical stores. “We avoid having to spend money to check what’s competitive,” he says.
Stores are estimated to have a 27% better offer in a year-over-year comparison, and operate in a more integrated way with online operations. According to the CEO, the company ended September with a good inventory level, higher than that recorded at the end of the second quarter of 2024.
“We were able to supply in advance. Of course there were fluctuations, but we still had a great supply in October, so we could have strong sales in November and in the black campaign,” says Renato Franklin.
The Casas Bahia Group recorded a loss of R$496 million in the third quarter, an increase of 34.4% compared to the same period last year. Total revenues grew by 7.1% to R$8.17 million.
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