Brazil exceeds 8 million foreign visitors this year and launches a “tourism barometer” to monitor arrivals into the country

Brazil on Monday surpassed the mark of 8 million international tourists in 2025, a record announced at the Rio Art Museum by Imperator president Marcelo Freixo. The agency also displayed so-called “tourism barometers”, five-metre-high boards that now display, in real time, the number of foreigners arriving in the country.

After COP 30: The court ordered the federal government and the Amazon government to develop a plan to remove the encroachment on indigenous Tartarim lands
MPF takes the following actions: Used in illegal mining in the Amazon, ‘highly toxic’ liquid mercury is sold on Shopee

The structures have already been installed in two high-traffic hotspots: the Copacabana waterfront in Rio, and Esplanada dos Ministerios in Brasilia. Freixo stated that the progress has a direct impact on the economy.

Brazil is experiencing an unusual moment in international tourism. And it’s not just the unprecedented number; It has a direct impact on employment opportunities and income generation. The country’s population, which never reached 7 million, is now expected to reach 9 million in one year. This is more than 40% growth compared to last year, Frexo said.

One of the tourist counters installed on the Copacabana promenade – Photo: Reproduction

From Brasilia, Tourism Minister Celso Sabino activated the committee in the federal capital and attributed the performance to the government’s international image. He said that the joint work between the Empress, the Ministry and the productive sector strengthened the country.

— President Lula’s leadership on the global stage opens doors to tourism. We are witnessing organized work in which the emperor, the ministry and the entire production chain participate. Brazil turned the ball over, Sabino said.

The ceremony was attended by representatives of the sector and international organizations. Heitor Kadri, Director of UN Tourism in the Americas, highlighted coordination between government and the market. Visit Rio Executive Director Roberta Werner said progress goes beyond statistics and that Brazil is redefining its position on the global tourism scene.

-We are celebrating a trip. Rio reaffirms its call to welcome the world, and Brazil is firmly redefining its position on the international tourism map, Roberta said.