When Rosalía said she didn’t have time for her friends, no one doubted her sincerity. Because everyone knows who she is now One of the busiest in the world. He just released his long-awaited album “Lux” and has dozens on it … From covers around the world. And not only purely musical, but also from the world Fashion, heart and even finance. It is proof of how this artist is She redefined her role as a singer Let his ambitious artistic and vital project expand to infinity.
Streaming platform Spotify was furious last Friday when “Lux” was released. Sneak in up to 12 songs from “Lux” to Top 50 in the world In just 24 hours, “La Perla” climbed onto playlists on five continents, surpassing the album’s In just one day, 42 million global listeners.
There was criticism from the music press Almost unanimously commendableNot to say excited. Metacritic, the page that averages all reviews published around the world, gave it an average of 97 out of 100, which is outrageous, while Rolling Stone magazine gave it its highest score, hailing the album as masterpiece.
More than a record
But “Lux” is actually more than just an album. Rather, it is a result of what Rosalia built around her. Musically, I became too Composer and songwriterThis is something that distinguishes her from many other artists of her generation and places her directly in a position similar to that of someone like her Taylor Swiftis one of the singers who understood very early that in songwriting there is not only artistic control, but also financial control through income from rights.
Rosalía is a company in itself. She has dozens of employees working for her Multiple aspects So typical of these 21st century highlanders: lawyers, designers, social media experts, press execs, publicists…everything one could imagine and more.
Various estimates indicate the current origins of Rosalía, who is 33 years old 50 million eurosas published by Spanish media that tracked their sponsorship contracts, income stream and other means of monetization. At the same time, their image is very highly regarded and major clothing brands are raffling them off. It started with Pull&Bear and continues with MAC Cosmetics, Nike, Cobra, Coca-Cola, New Balance…He has also worked with Rihanna as part of the image for Savage Fenty, her lingerie brand.
Motomami S.L
Much of that empire came after the creation of a family company, Motomami SL, which has already become a beast in practice. Here you can manage His artistic career, performances and commercial works. In the last financial year, Motomami SL had a turnover of more than 12.5 million euros, experiencing a growth of 240% compared to the previous year. Net profits after taxes amounted to approximately 1.4 million euros, which Rosalía already considers a brand in itself. He was also created institution I acquired several High value real estate in Catalonia. A real empire.
However, the monster’s tentacles continue to grow, expanding into whatever multimedia universe appeals to the company and its own interests. In 2019, he surprised by his appearance in…Pain and glory“, by Pedro Almodovar, but Now he seems more serious about the explanation. Thus, in the same year, he made the leap to international television, where he participated in the third season of the famous American series ‘trance‘. “I’m not an actress, and this scared me a lot. But something told me I had to do it. So I taped the audition, and then I met with the auditioner and something else, Then it happened“He told Billboard.”
Also a blog
But that’s not all: he also launched his own blog for the first time through Substack, the proposed social network Reinventing the relationship between artist and fan. A few months ago, a profile was opened in which you can read: «A bit of a junk memoir“Thoughts, ideas, songs, feelings, likes or dislikes, but not all at the same time.” The network attracted literary and cultural figures such as Margaret Atwood, Patti Smith, Dua Lipa, Catherine Lacey or Pamela Anderson.
In her first post, on September 14, Rosalía praised Leonard Cohen“I was saying that Everyone has a song. If it is true that every poet has a poem, every film director, and every musician has a song, then I hope I will never find mine. A seemingly inexhaustible search at all levels within her complete reinvention as a singer.
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