The Cyber Monday online discount event has closed Total trading value is $639,000 million growth 29% compared to last year’s edition and? It is almost equivalent to the inflation rate for that period, which will reach 30.87%. If the forecasts are taken from the market expectations survey conducted by the central bank for October and November. next to, 15% more units sold than in 2024bringing the total 12.1 million products across the country.
With an average discount of 31%, Cyber Monday 2025 became the event with the largest discount since the 2021 edition. This year, nearly 900 companies participated, including major brands, SMEs and entrepreneurs.
As for consumers,… Nearly 7 million orders were placed, 24% more than last year’s event. The average ticket price was $92,000.
“The results show the strength of e-commerce in the country. The increase in orders and products sold reflects the continued interest of consumers and the efforts of companies to provide better shopping experiences. At the Argentine Chamber of E-Commerce (CACE), we continue to work to promote each release as a reliable, agile and convenient experience for all participants,” said Andres Zayed, President of CACE.
The areas with the highest Internet traffic were the province of Buenos Aires and the Federal Capital, followed by the provinces of Córdoba, Santa Fe, Mendoza, Tucumán, Salta, Entre Ríos, Neuquen and Corrientes.
The categories with the highest sales were appliances and air conditioners; Food and beverages; Home, furniture and garden. Tickets and tourism; Electronics, audio, video and television; Tools and construction. computing; mattresses and springs; Non-sports clothing and sports clothing.
Meanwhile, among the products that sold the most units were food and beverages, tools and construction, personal care products, appliances and air conditioners, non-athletic apparel, sportswear, beauty products, home, furniture and garden, cleaning supplies and accessories for motorcycles, cars and other vehicles.
The data released by CACE is based on the survey conducted by TNS Kantar Argentina among companies participating in the event.
About The Author
