Developer Sirila Launched a signed project from the furniture brand Dolce & Gabbana houseWhich belongs to the Italian fashion brand. the Capri Lifestyle by Duce & Gabbana Casa, On Joaquim Antunes Street, Pinheiros, in São Paulo, it will contain 62 apartments ranging in size from 246 to 591 square metres. The overall sales value (PSV) is expected to reach R$ 700 million.
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The trend that started Miami It has become popular in the country, and partnerships with brands are a way to differentiate projects that focus on an upscale audience, amid the growth of launching projects of this type, sometimes in nearby areas.
Capri herself is a neighbor Pininfarina sagaanother Cyrela project, in partnership with the design studio Related to Ferrari carswhich has gained fame through its association with residential developments across the country.
Cyrela already has a project with the brand’s main line Armani As well as buildings designed by other architecture and design studios abroad, e.g Yu and Edsa. However, Dolce&Gabbana Casa has not yet launched the project signed by the brand in Latin America. The company will be responsible for coordinating the project’s common areas.
Fashion brands are also present in projects in Lavi, A publicly traded developer in which, at the end of September, Cyrela owned a 28.36% stake. The company has already delivered Villa Versace And he’s building Elie Saab whistled.
Other companies have already resorted to this strategy, with… Miterwhich was launched with the brand Dasloand rapid eye movement, Which was launched with a Brazilian furniture and decoration company Artifact.
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