Essential tips to sell more and build customer loyalty

summary
Black Friday 2025 promises to grow by 16.5%, highlighting the importance of operational strategies such as data-driven promotions, inventory management, quick service, systems integration, and after-sales efficiency for sustainable profits and customer retention.

Black Friday in 2025 is expected to grow by 16.5% compared to 2024, according to the Black Friday 2025 study, conducted by consulting firm Gauge in partnership with agency W3haus. As consumers increasingly care about prices, reputation and reliability, Omie, an SME solutions company, has launched materials containing three guides, including practical tips for organizing operations, inventory and service, helping retailers turn demand into profit and loyalty.

“History is no longer just a price war,” says Sergio Pérez, Product Marketing Director at Omie. “For retailers, it is a window for customer acquisition. If the process is well organized, the gain is not limited only to today: it continues into the next purchases, which is why it is important for retailers to relate to new strategies.”

Check out our top tips for improving your operations and increasing profits this Black Friday:

• Data-driven promotions: Historical analysis of sales, margins, peak times and which channels convert best. The goal is not to cut prices randomly, but rather to choose what to promote strategically.

• Aligned arrows: Avoid breakages or excesses after the date. Promoting high-turnover items, adjusting assortment, and creating groups or groups help rotate idle products and maintain margin.

• Equipped team: Fast and efficient service makes a direct difference in results. Train the team to clarify doubts, apply promotions correctly and guide the customer throughout the journey. In digital, speed on WhatsApp and social media increases conversions and reduces leakage.

• Integrated operation: When POS, inventory, and online sales do not interact, errors such as price discrepancies or out-of-stock items being sold out arise. Integrated systems allow you to track movement in real time and quickly adjust routes.

• Efficient after-sales: Confirming deliveries, thanking you, and offering incentives for your next purchase turns a one-time sale into an ongoing relationship.

Black Friday 2025 will not just be a fight over prices, it will be a fight over organization, clarity, service and experience. “Companies that prepare in advance have a better chance of turning peak sales into sustainable growth,” Perez concludes.