A strategic center for Europe
he Ferrero Group A. has announced Radical transformation From Ice Cream Maker Factory (ICFC) in Alzira (Valencia), who will become its king European Technology Centre To develop ice cream. This centre, which has been integrated into Ferrero since 2021, will be key to expanding its ice cream line across the continent.
The decision is formulated in A Long-term growth plan who meditates An investment of 140 million euros Until 2030. This budget will be allocated to Capacity expansion Factory, modernizing industrial processes and integrating new technologies aimed at sustainability, efficiency and quality.
Alzira, Innovation Centre
Update will include Installing new production lines And development Exclusive Ferrero brand products. Everything will be manufactured in Alzira, from where It will be distributed to the rest of Europe. With this, the factory will be positioned as a driving force for the group’s ice cream business.
the Valencian Community Which enhances its presence Strategic role Within the industrial plans of one of the most famous multinational companies in the food sector.
Goodbye white marks
It will be one of the most important changes Final cessation of white card production In the Alzira factory that will be built End of 2026. This procedure will allow Ability to release Focusing exclusively on products from the Ferrero group.
ICFC has been for years a European standard in manufacturing for the benefit of third partiesincluding leading chains in Spain, Germany and the United Kingdom. However, New strategy It puts an end to this stage in order to focus efforts on strengthening it Ferrero brand in the ice cream market.
Commitment to employment
Despite the change, Ferrero has ensured this There will be no staff reductions. All employees, whether in offices or production, They will keep their positions. In addition, some will take on and obtain new roles Training programs To adapt to the technological development of the factory.
Franco Martino, Director of Communications and Corporate Relations at ICFC, stressed that “Choice Alzira as headquarters Our European Ice Cream Technology Center is a clear example of this Strategic value Follower Valencian Community In the group’s continental expansion plans.
Financial results and future challenges
The Alzira factory concluded the last fiscal year, which ended in March 2024, with Losses of six million eurosAfter 7.9 million the previous year. Despite this context, Sales growth 2%Reaching 243 million euros.
In its management report, the company attributes the results to factors such as: Increased industrial costs Derived from the geopolitical situation and its impact New investments In the machinery and infrastructure needed to develop innovative products.
A bet on the future
With this new direction, Ferrero is not only confirming its position Bet on innovationbut also for Economic and social development From the Ribeira Alta region of Valencia. the ICFC transformation It closes one stage and opens another focusing on added value, technology and product internationalization.