In a scenario where many companies focus their efforts on technology and advertising, a Brazilian brand has proven that the real difference still lies in the people.
Adel Perfumes, an e-commerce company specializing in the manufacture of high-quality perfumes, has crossed the R$10 million mark in annual revenue in 2025, putting the customer at the heart of all decisions.
This achievement is impressive, but what really stands out is the path taken. Adel was born from a moment of pain and became a symbol of overcoming, purpose, and caring for humanity.
From adversity to entrepreneurship
Adel’s path began at one of the most sensitive moments in its founders’ lives: the diagnosis of their son Matthews with leukemia. The family left Natal (RN) and moved to São Paulo in search of treatment at GRAACC, a pediatric oncology referral hospital.
With limited resources, the family invested just R$200 to produce home sprays and air fresheners that are sold door to door. Direct communication with people and attentive listening to customer needs were the foundations that shaped the brand culture: empathy, excellence and purpose in every detail.
Serving humanity in a digital world
While much of the market has become automated, Adel chose to follow the path of proximity. Each customer is offered individual attention, order tracking and genuine after-sales support. This attitude has created a loyal community, where the relationship goes beyond the purchase.
“The customer is at the center of everything we do. Our success is the result of the care and trust we build every day,” highlights the Adel team.
The result of this philosophy is achieving the highest repurchase rates in the industry, which supports the company’s organic growth and enhances a difference that is difficult to imitate.
Digital strategy and fine fragrances
Adel’s expansion is also the result of a careful digital strategy. The brand combines segmented campaigns, intelligent automation, and emotional storytelling to reach people who value quality and authenticity.
Through its strong presence on Google, social networks and VIP communities on WhatsApp, the brand maintains a direct connection with its customers, generating engagement and trust.
Adel has established itself in the affordable perfume segment, using imported extracts, maceration processes and strict quality control. Each fragrance is designed to deliver high performance, sophistication and a wonderful sensory experience.
Owner perfumes and olfactory identity
In addition to fragrances inspired by global perfumery icons, the brand has gained fame through its 100% original line, which includes Pop Malibu, Dunes of Dubai, Soirée and Le Calin. Each one represents a distinct concept and promotes a fair proposal to unite art, originality and democratic sophistication.
A national issue of purpose and performance
What started with door-to-door sales has turned into a million-dollar operation inspiring entrepreneurs across the country. Today, Adel Perfumes is an example that meaningful growth is possible and that sustainable success comes from real relationships with customers.
“Every achievement we achieve has a part of this story,” says Adel’s team. “More than just selling perfumes, we want to inspire people and show that care is still our biggest differentiator.”
With annual revenues of R$ 10 million in 2025, Adel Perfumes is establishing itself as a national reference in high-quality perfumery, proving that putting the customer first is the true secret to success.
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