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Artificial Intelligence is reshaping the labor market, enhancing automation, eliminating traditional roles and creating new specializations, which requires rehabilitation, adaptation and ethical strategies to build a sustainable future.
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Artificial intelligence (AI) has gone from being a technology trend to a central focus of corporate strategies around the world. Executive boards, investors, and professionals from various fields already recognize that technology is reshaping the economy, careers, and even corporate reputations. According to the World Economic Forum’s Future of Jobs 2025 report, half of employers intend to redirect their businesses by 2030 due to AI – data that reinforces the speed and depth of this transformation.
The report, which was based on interviews with about a thousand companies representing more than 14 million workers in 55 countries, indicates that 40% of organizations expect to reduce the workforce in areas with high potential for automation. Meanwhile, two-thirds of companies plan to hire professionals with specific AI skills, highlighting the duality of the moment: eliminating traditional jobs and creating new specializations.
For Hermann Bessler, CEO and founder of Templo – a leader in AI solutions applied to business – the challenge is not just to master new tools, but to prepare people and organizations for deep redesign. “It’s not just about acquiring technical skills, it’s about redefining one’s professional identity in a world where artificial intelligence is changing the pace of innovation,” he says.
A complementary study, Adecco Group’s Global Workforce of the Future Research 2025, shows that despite accelerating automation, a significant portion of the global workforce remains optimistic and ready to take control of its development. The report asserts that competitive advantage will remain human: creativity, collaboration, ethical decision-making, and continuous adaptation.
In Brazil, the urgency is no less important. A technical report by UFRJ, “The Future of Employment in Brazil: Estimating the Impact of Automation,” estimates that 60% of national occupations could be severely affected in the coming decades. The most vulnerable groups tend to suffer the most from this transformation, which requires public policies and business strategies aimed at inclusion, access to education and continuous rehabilitation.
“We need to turn the fear of automation into a movement of learning and experimentation, because adaptation will be the new competitive differentiator. One of the biggest mistakes in discussions about AI is to talk about the future of work. We need to talk about the future, plural – and always keep in mind that what transforms a company is the movement, not the system.”
For him, the real revolution brought about by artificial intelligence is not just technological, but intentional. Instead of waiting to react to changes, leaders and organizations need to effectively design the future they want to build – ethically, productively and reducing inequality. “Technology is not neutral, and one of our biggest responsibilities is to identify futures worth creating,” Temple CEO concludes.
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