In the past two years, the automobile sector SUVs It has completely changed the Argentine market. at the moment 38% of new cars sold belong to this category Which, like all other vehicles, includes vehicles in the compact, medium and large categories.
Taking 2023 as a starting point Among this boom in SUVs, 30% of the models sold at that time belonged to the lower price segments, 59% were mid-size, and 11% were the most expensive models.
But contrary to what many might think, despite its arrival in the markets Different B-SUV modelsThe segment that achieved the greatest number of growth is actually the middle segment. Taking into account the first ten months of the year, the proportion of low-end models reached 7.4% and high-end models 30% to 27.7%. but, C SUVs gained a lot of ground to grow by 64.9%.
The explanation lies in the fact that With more massive vehicles, midsize SUVs can incorporate more technology Whether in equipment or propulsion, through hybrid or electric motors, so they can too Raise the price That customers will be able to pay. On the other hand, access models have dual constraints of space and maximum price that prevent them.
It is a decision that brands will have to make and will also polarize the market in Argentina already in 2026, when Toyota launches the Yaris Cross with hybrid drive alternative, It must compete with the new Volkswagen Terrawhich has already been sold since mid-August with unique success, 5000 units in 75 daysBut it does not have an electrified version at the moment. It will arrive in 2027, but there are still no details on what hybrid system it will be available with.
Toyota and Volkswagen are the two brands that dominate the marketThis year in particular, with less difference than previous years. While the Japanese company sold 89,203 cars up to and including October, the German brand reached 85,768 cars. The first has 17% of the market while the second includes 16.4%. Given the November outlook, they could end the year closer, but both are poised for a tighter 2026.
Although the price at which the car will start selling is not yet known, Toyota Yaris Cross Since February 26, the idea of placing the new B-SUV above the existing versions of Yaris hatchback And don’t follow the path of Volkswagen, which sells the Terra for less than the Polo.
But how? Today the Tera is more expensive than the YarisEven if Toyota’s SUV is higher than the traditional Yaris, it can compete head-to-head on price. Although it’s impossible to know at the moment, that’s likely where the Yaris’s price will be The focus of the two stations’ discussions in 2026 To offer the best combination of price and quality for a compact SUV on the market.
It is true that there are many Asian brands Entering the B-SUV market, which will be able to hold an increasingly larger portion of the total 0 km vehicles that will be offered to users, the volume is still not large enough to influence the traditional manufacturers that will continue to sell more than 85% of cars in Argentina.
As this transition occurs, today’s more accessible SUVs have diverse offerings that allow them to do so “Have a peaceful summer”But starting in March, they will have to adapt to the new scenario.
They are ranked by the price of the most economical version of the range, and these are The ten cheapest SUVs in Argentina According to the price lists for November, which could see slight adjustments for the last month of the year taking into account the decline in sales and the price gap that remained with it this month.
- Citroen Basalt: $31,170,000
- Volkswagen Terra: $33,978,900
- Chevrolet Spin: $35,116,900
- Renault Stepway: 35,280,000 dollars
- Fiat Pulse: $35,716,000
- Citroen Aircross: 35,830,000 dollars
- Renault Cardian: $36,480,000
- Chevrolet Tracker: $37,823,900
- Volkswagen Nivus: $41,046,400
- Renault Duster: 41,540,000 dollars
He stressed that the best-selling SUVs are not necessarily so because of their price, but because of their equipment and the comfort and safety options they provide. They are among the 10 best-selling models in the world. Peugeot 2008with an arrival price of US$43,410,000; he Ford TerritoryWhich costs 47,840,500 US dollars; he Toyota Corolla Crosspriced at $48,007,000, and Volkswagen Taoswhich just launched the 2026 model with an entry price of $54,200,000.