Search in Perfect angleOr ask a stranger to take a photo or fight with him temporary Subordinate mobile. get selfie Perfect in a special place Essential part From the trip. Marbella, aware of this … Trend decided to make it easier for its visitors and enhance its image in the digital age. The municipality launched The first photography pathTo an officer”Take your selfie” for the province, becoming the first great selfie show in Malaga.
The initiative, which is promoted within the Tourism Plan of the Major Cities of Andalusia, consists of an itinerary Seven strategic support Which allows tourists to put down their phones and take pictures image excellent Without help.
the points They were chosen for them High symbolic value. This itinerary begins in the natural environment of the Artola Dunes and passes through the Golf Valley, the heart of the old town on Carmen Street, the famous Marbella Club Pier, and Terrazas del Mar, the epicenter of luxury in… Puerto Banus and Salida Beach in San Pedro Alcantara. In fact, this last device offers two different perspectives: one towards the sea and the other towards Paseo Maritimo and the famous La Concha mountain.
The branch’s general director, Laura D’Arce, stressed that “A New way to Marbella promotion In the digital age. D’Arce pointed out that the path “does not only facilitate the taking of photographs, but rather forms a continuous circle that generates… Internet traffic This is like an offer Of essence city».
Digital strategy and the “smart office” of the future
Each post includes information and “QR” code. Which is directly linked to the Marbella tourist site, where it provides the visitor with detailed information and guides him to the rest of the points on the route. It also includes a series of “Hashtags“So users can tag their photos on social networks.
The real strategic value, according to the city council, lies in data collection. The resulting information will be integrated into the future smart tourism office. this “Digital brain“It will allow the city council” to analyze Introductory account Subordinate Visitors For a more precise definition Promotional strategy».
The Andalusian delegate of TURS, Manuel Martin, noted that Marbella “is First city Subordinate province To have an official path to these properties. Martin explained that the company has already developed similar projects in places such as Gran Canaria or Picos de Europa, and in international locations such as… Austria.
This initiative responds, to a large extent, to the growing demand from the youth audience. “A lot of people ask you for points like this where you can get Typical image With the name of the big city on the back,” they explain from the office.
this The selfie road. It is configured as such, not only in direct response to a request The youngest visitorBut as a first step towards more interactive and digital tourism in the municipality
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