Designer Jorge Luis Salinas Won the “Craft Project of the Year” award Latin American Fashion Awards 2025one of the most prestigious stages of regional fashion. The award recognizes proposals that promote handwork, weaving traditions and sustainability values in Latin America. Salinas, Creator and Brand Manager J. SalinasHe received the honor at a ceremony that brought together the sector’s leaders and sent a message of thanks to the roots that shaped him as an artist and professional.
During the event, which was held in front of international figures Jorge Luis Salinas He came on stage visibly emotional. In his speech, he dedicated this appreciation to the “artisanal hands” in Peru and to Gamara Malla neighborhood in Lima where he began his career. “Thank you for this award. I dedicate this award to Peru and to all the craftsmen for their maneuverability and ingenuity. We have claimed that our country is the textile power of the world. I want to thank my parents, my brothers, my team, and especially Qamar, because through them I learned what I know today. “Even with Beru!” Salinas said during the ceremony.
Brand J. Salinas After the ceremony, he posted a message on social media emphasizing the collective importance of this achievement. “This achievement is not mine alone, it belongs to my entire team, to the craftsmen who turn every thread into art, and to you who believe in this dream and support it every day. Today, Peru shines before the eyes of the world, displaying the power, talent and magic of its craftsmanship.
The award he received Jorge Luis Salinas Highlights the importance of Peruvian craftsmanship and creativity on the Latin American fashion map. The designer has built a career that combines textile heritage, design innovation and a commitment to sustainability as a foundation to compete in global markets. Receiving the “Craft Project of the Year” award reinforces its position as an authority in ethical and responsible style.
Group provided by Salinas The competition features the use of local materials and traditional techniques, such as hand weaving and the incorporation of fibers such as Pima cotton. Working with Peruvian artisan communities was central to each piece, a commitment that allowed them to raise the profile of national garments and gain visibility in international arenas.
One of the most talked about moments in the competition is the reaction Donatella Versacewho was part of the judging panel alongside personalities such as Nina Garcia, Anna Dello Russo and Carmen Busquets. According to Salinas himself in an interview with RPP, the famous Italian designer observed the collection personally and expressed her impression of the quality and history behind each piece of clothing.
“Donatella saw my collection in person. They asked me questions about my social work with craftswomen, the fibers I use, and the time it takes to make each garment.. “I also talked to them about pima cotton and how each piece is handcrafted in Peru by first-class artisans,” the designer explained.
sharing Jorge Luis Salinas in Latin American Fashion Awards 2025 It not only enhanced its prestige, but also its positioning A moon And Peru’s handicraft sector is on the global design agenda. The designer himself insisted on the impact of cooperation with communities and the added value that manual labor offers.
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