The Buenos Aires government is finishing a new campaign in these weeks which will be seen at the end of November. It is called “the most beautiful city in the world.” Under this concept, prestigious advertising Rodrigo Figueroa Reyes, Who joined several months ago, will seek to show the entertainment and cultural activities and beauty of Buenos Aires.
After installing the concept of the system, especially regarding security, which will be the subject of a special celebration these days, in Uspallata they are working on this campaign that will include a proactive – not defensive as in 2024 – look at the administration.
This launch coincides with a certain moment for Jorge Macri. Personally, for the arrival of a new baby into your life. And in the public sphere because he felt comfortable with the heads of the two regions he led. Regarding management with the Chief of Staff, Gabriel Sanchez Zini And a large part of his current ministerial staff; And in political matters with Daniel “Altano” Angelesi Lawyer and President of UCR, Martin Ocampo More yellow ones Ezequiel Sabor (Government Secretary) and his same name, Ezekiel Jarvis, The work of the region and the relationship with all political forces.
Authoritarians don’t like this
The practice of professional and critical journalism is an essential pillar of democracy. This is why it bothers those who believe they are the bearers of the truth.
This can be clearly seen on Tuesday night at the end of the year Police Family Foundation That I created genoveva ferrero, Director of the Judiciary of Buenos Aires. There, Jorge Macri received a medal for his support of the Foundation (which is responsible for helping police officers and their children with specific problems such as disabilities or scholarships). In his speech, he paid tribute to the main actors in the city’s politics: from the liberals (he mentioned the “President of Buenos Aires” and the head of the city’s LLA, pilar ramirez, Who was at one of the tables) passing by the extremists (thanks Emiliano Iacobetti actually Martin Lustowat another table), even Horacio Rodriguez Larreta and Graciela Ocañawho sat together. Vice President Clara Muzio She wasn’t even invited.
In Uspallata they propose to improve all indicators, including indicators of management by “square metres”, as well as the image of the head of government, after the complex 2024 that ended with the defeat of the United Workers’ Party in May in the parliamentary elections.
However, in the coming days, Jorge Macri is preparing to visit Casa Rosada, which was summoned by the new Minister of the Interior, diego santelli, Who he has known for more than 20 years. There, the Prime Minister will focus on two issues: the continued flow of joint participation for the 2026 budget, and the approval of the disbursement of funds allocated from the Andean Development Corporation for Line B training.
However, Jorge Macri feels there is an opportunity to improve the relationship with the national government after the election year. The ratification of the agreement with the city’s LLA (with the consequent input from public prosecutors) may have been an initial kick that later continued to embrace the president Javier Miley.
Regarding the administration, there will be a special celebration this weekend: the Ministry of Security will carry out the 500th eviction, a major issue for the city that will feature the head of government as the protagonist.
At the same time, Sánchez Zeni stands behind the government’s ability to complete a range of works by 2027. One case: he wants the new F metro line to be awarded before mid-year (Tiktoker Pablo Bereciartúa, Minister of Transport, receives constant messages on this subject). And another central issue: in the coming weeks, launching a 100% digitalization plan for the city in AGIP (revenue) and in urban development, where private businesses are concentrated.
Specifically, on the topic of transportation and management, before and after his recent trip to Dubai and China with a focus on urban mobility, Jorge Macri met with his cousin, Mauricio Macri. In the previous session, he made recommendations – and he has personal contacts in the United Arab Emirates -. When he returned, the Prime Minister informed him of the scope of the trip, and the plan in terms of transportation and mobility.
Regarding the new communication campaign, the “Buenos Aires 24 Hours” program was launched this week with stores open until 4 a.m., with a significant increase in patrols (an idea of the Minister of Security, Maximiliano Pinheiro And the minister Horacio Jimenez) and a series of activities in key areas such as Plaza Serrano and Paseo de la Infanta (Thursdays and Sundays until 3am and Fridays and Saturdays until 6am) or Corrientes Street (until 3am) or events such as the Night of the Museum (which took place yesterday until dawn).
Cultural activities but also others will be reflected. For example, in the gastronomic area with two proposals: Barrios a la carte (where tents are set up with local establishments and talks, live music and entertainment activities are added in a square or park) and Café BA, with a similar concept but focused on snacks. Both initiatives Hernan Lombardi, Minister of Economic Development, with Ana Lupras, in charge of the plan.
About The Author
