Last Friday I had the honor of closing the National Conference on Entrepreneurship in Performing Arts, organized by the Córdoba Chamber of Commerce and the Professional Institute of Music of Córdoba “Músico Ziryab”. Under the sub-heading “Innovation, Creativity and Sustainability” it has been brought together … For many Professionals passionate about the performing arts.
I titled my lecture “Smart Wealth and Entrepreneurship.” artificial intelligence Here to stayis unstoppable, and will radically transform the cultural industries. He already did it. There are algorithms that compose music better than many average composers.
There are programs that generate more coherent scripts than many screenwriters. And soon, if they haven’t already, They will be able to create virtual worlds That rivals any theatrical scene.
But let me tell you something that will make you smile. This is not the first time we have faced this existential fear. Do you remember when photography was invented in the 19th century? The painters panicked. “The paint is gone!” They shouted.. “Why would we keep taking pictures if a machine can do it in seconds?” Do you know what happened? The painting is not dead. He was liberated.
Impressionism, Expressionism, and Cubism emerged… because artists realized that their value was not in imitating reality, but in interpreting it. in excitement, In making us see the world with different eyes. Then came the cinema.
“Farewell to theatre!” They said. “Nobody would want to see live actors when they can see them Hollywood stars On a giant screen. Theater continues to fill theaters because it offers something that no film can: the magic of the shared present, the danger of live performance, and that electricity that arises between actor and spectator.
Then the TV arrived. “Now the cinema is over,” they predicted. But no. Then the Internet, video games, and platforms. And every time New technology appearswe expect the death of the ex. We are always wrong.
Because we confuse the tool with the spirit. Technology can imitate and reproduce patterns and surprise us. But there is one thing he cannot do: he cannot feel. He can’t live. He can’t really cry, really laugh, or shake with emotion in front of an audience.
In the future, what will be of real value? What will people search most for? The original. TRUE. man. The possibility of being in a dark room with other human beings, breathing in the same rhythm, laughing and crying together. In that future, artists, creatives, entrepreneurs, and writers will be the new shamans, the guardians of what is authentic, the ones who will remind us of what it means to be human.
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