When there are only a few weeks left until summer begins and temperatures start to rise, it’s a good time to get ahead of the peak season
11/12/2025 – 16:01 hours
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The “summer” of prices has already arrived at retail, and the temperature is very low. the Jumbo supermarket chaina major player in this sector, has just launched a clearly bold and proactive move: Strong discounts up to 30% And extended financing plans up to 12 interest-free installments In your line Air conditioners.
The move is not a mere coincidence, but part of a well-thought-out strategy to attract demand before the seasonal peak, release high-value inventory and, essentially, give a signal of competitive prices in a market that forces the consumer into surgical planning. It’s the golden opportunity to beat inflation, installation costs and the December heat panic.
The essence of the attack: direct discounts of up to 25%
The supermarket strategy focuses on flagship models with medium and high capacity, both in standard technology (on/off) and in efficiency star: reflector. The discount applies primarily to cash or debit payments, providing immediate savings that the Argentine consumer appreciates. Key offers details:
- Velco Split-On Off, 2500 Frigidaire (Fg): $559,000. 20% discount on one payment.
- Hyundai 2752 FJ: $799,999. 20% discount. With Cencopay 12 interest-free installments.
- BGH 3000 Fg: $712,499, 25% discount. With Cencopay 12 interest-free installments.
- Hyundai 4300 Fg: $1,279,999 with a 25% discount. With Cencopay 12 interest-free installments.
- Philco Inverter 4472 Fg.: $1,099,999 with 25% off one payment.
Getting an inverter just got easier: One of the most attractive points is the inclusion of inverter equipment at discounts of up to 20%. For a buyer who cares about the price of electricity, this is a signal to move to high-efficiency equipment (Class A or higher), which also gets an initial price benefit.
Key variable: How much does it cost to install?
Considering that this offer includes free home delivery, purchasing a separate part represents only half of the investment, since the cost of installation is a decisive factor, and the price has risen along with inflation, especially in peak season.
That’s why progressing the installation process is critical to not only ensure a licensed technician is available, but also to avoid additional charges in an emergency.
According to the survey of labor costs in the sector (Argentine cold storage and market prices in CABA and GBA), these are the average values suggested for a standard installation (which includes up to 3 meters of pipes and base materials):
- Equipment up to 3,500 Guinean francs: $120,000 to $150,000
- 3,500 to 5,500 Guinean francs: $140,000 to $180,000
- More than 5,500 Swiss francs: $180,000 to $200,000
Attention to additional cost: The values mentioned are for standard installation. If increased pipe footage (more than 3 metres), working at heights, removal of old equipment (about $90,000) or electrical reinforcement is required, the final cost can increase significantly.