Kim Kardashian (Los Angeles, 45 years old) remains determined to shine in all the professional projects she undertakes. Yes, as an actress, she has just been released All the lawRyan Murphy’s new drama in which she is one of the main characters, as she continues to find success as a businesswoman through her profitable Skims lingerie brand, with lingerie being the main attraction. After a financing round that raised $225 million, the company is now valued at $5 billion (more than 4.3 billion euros, at the current exchange rate).
Skims’ plan is to use money from investors, including a subsidiary of banking giant Goldman Sachs, Goldman Sachs Alternatives, to expand around the world. According to a statement issued by the Wall Street banking giant, the Kardashian brand, which currently owns 18 stores in the United States and two franchises in Mexico (in addition to selling its products) connected Through retailers around the world), it plans to use the money from the investment to open more physical stores in new markets. Additionally, they point out that Skims is laying the foundations to become a predominantly physical company in the coming years and will use this capital infusion to invest in product innovation and category expansion, strengthening its position in lingerie and underwear and expanding its presence in apparel and sportswear (for example, the businesswoman has collaborated with Nike since 2023, giving rise to the NikeSkims brand, which is focused on women).
As the statement said, on the same day of the tour, Kardashian herself expressed her excitement over the milestone achieved: “Today’s announcement underscores the hard work of our amazing team and partners, who have helped us reach this exciting new chapter, becoming a global retail brand. We’re eager to take Skims to the next level, as we continue to innovate and set the standard for our industry.” Among the partners that God Almighty spoke about Influencer and a businesswoman, studying to become a lawyer, are the couple formed by Jens and Emma Greedy, co-founders of the brand in 2019 and always on a more discreet level and with a purely commercial profile. Jens is Swedish and Emma is English. Since they were young, they have been associated with the world of brands, and have also been responsible for two other successful brands in the world. Kardashian-Jenner ClanGood American, Khloé Kardashian’s denim brand, and Khy, Kylie Jenner’s makeup and cosmetics brand.
Commenting on the funding round, Jens Greed, who is also Skims’ CEO, said: “This achievement reflects continued confidence in our long-term vision and, combined with disciplined execution, positions Skims to launch its next phase of growth.” The economic boost also comes at a time when the company is facing stiff competition, with brands like Lululemon and Alo Yoga being its main competitors.
In addition to her corsets, undoubtedly Kim Kardashian’s most famous and valuable product, with which she broke sales records – she earned up to two million dollars with them in a few seconds – the businesswoman continues to innovate with Skims. From the bra that highlights the nipple, which was launched in 2023 and was well received by women who had undergone mastectomies, to other very recent ideas that have not gone unnoticed on the market: a face-shaping mask (or a belt for a double chin) and a line of thongs with fake colored pubic hair that divided the Internet last October.
Of course, not everything was always so easy for the businesswoman: the brand’s initial name, Kimono Intiments, received criticism for ignoring the meaning of traditional Japanese clothing – and the Japanese government even came out to speak out about deeming it cultural property – which meant it had to be changed to its current name. Now, just six years after its founding, Skims expects its net sales to exceed $1 billion by 2025.
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