Kim Kardashian’s fortune grows after new investments in her clothing brand: “My day job”

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According to Forbes estimates, Kim’s net worth is US$1.9 billion (R$10.07 billion) – a jump from the previous value of US$1.7 billion (R$9.01 billion). The new round was led by Goldman Sachs Alternatives and included participation from BDT & MSD Partners, owned by billionaire Byron Trout.

Founded in 2019, Skims started with body shaping products and now offers everything from underwear and pajamas to men’s jackets and blouses.

“This achievement reflects continued confidence in our long-term vision, combined with disciplined execution, enabling Skims to launch the next phase of growth,” said Jens Grede, co-founder and CEO of the company.

Created by Kardashian in partnership with Jens and Emma Grede, Skims was created as a digital brand and quickly gained space in physical retail. It currently maintains 20 stores between the United States and Mexico and plans to expand its global presence through the new capital. The company aims to become a “predominantly physical business” and already has new collections and stores on the horizon.

In February, Skims entered into a collaboration with Nike to launch the NikeSkims athletic line. A new range of socks, bags and training gloves will be launched on Thursday (13).

“We can’t wait to take Skims to the next level as we continue to innovate and set the standard for our industry,” said Kardashian, the brand’s creative director.

From clothing to beauty and perfumes

The company is also making progress in the beauty market. In March, it bought back the 20% stake French giant Coty owned in SKKN by Kim, a skincare line created by Kardashian. Coty had paid US$200 million (R$1.06 billion) to participate in 2021, but the partners decided to end the agreement in June 2022, in the process of rebranding. This month Skims announced the appointment of Diarrha N’Diaye, founder of cosmetics brand Ami Colé, to lead new initiatives in the beauty and fragrance areas.

Despite her fame being built on television, most of Kim’s wealth comes from Skims. It is estimated that it will own just under a third of the company after the new round. Partners Jens and Emma Grede, owners of approximately 14% of the company, also saw their wealth increase by approximately US$150 million (R$795 million). With net sales expected to reach US$1 billion (R$5.3 billion) this year, Skims reiterates the success of the project.