Lou de Pre is a new perfume brand that begins its activities in Brazil with a collection of fragrances inspired by the East. The collection features amazing fragrance compositions, developed to meet the growing demand for long lasting fragrances.
Produced in Europe, the brand offers the national market an offer in line with the guidelines of the international niche perfume market, focusing on long-lasting creations and developing fragrances with artistic precision.
Perfumes have no gender, they follow the movement of perfumes No sexhighlighted by the report Gender neutral perfume trends in europe From Innova Market Insights, which highlights that 34% of consumers prefer neutral fragrances and that launches in this segment have increased by 57% in the past five years.
Lou de Pre belongs to the La Rive Group, one of the main perfume manufacturers in Europe, and is part of a structure with more than 20 years of experience and a presence in more than 60 countries. In 2025, Larive recorded the production of more than 38 million products, as a result of its international expansion.
The brand will be distributed in Brazil exclusively through BR Brand Imports. The products will be available in department stores and perfume shops from January 2026, with the launch of Bright Tobacco, Sweet Sahara, Desert Princess and Great in Black.