With a party that captures the popular spirit of the show Pop Brazil: the avant-garde and the new form 1960-70Association of Friends of the Museum of Latin American Art in Buenos Aires (Malba friends) will develop This Saturday is a fundraising event To maintain the Malba Schools programme.
The appointment is at 10 pm. They promise a Brazilian DJ, nightly guided tours, obligatory Brazilian rhythm lessons and an all-night bar to accompany plenty of dancing and walking.. “Through the ticket, each participant contributes to transportation so that boys, girls and teenagers from three public schools in Buenos Aires can learn about Malba and develop their imagination together with Latin American art,” they claim through social networks.
For thousands of Malba Amigos members, entry to the party will cost P25,000 as a reward for accompanying them. The value will be double for the general public, although it includes a 3-month membership and its benefits. If 4 tickets are purchased, three tickets will be charged (150,000 pesos).
“Every year, Malba Amigos is organizing a New Year’s Eve party, inspired by some of the museum’s current exhibitions or emblematic works from its collection. “That’s always our first filter: working with active content in the rooms, because a key part of the event is the nightly visits that the education team prepares specifically for that night.” Clarine Elena Novel, Director of Museum Development.
For Nofal, “the festival is not just an annual conclusion: It is an experience that allows you to experience the museum in another wayin a more relaxed, festive and sensual atmosphere, but always in direct dialogue with Latin American art.”
In 2023, the celebration revolved around There will never be anything like it By artist Edgardo Jiménez and gathered more than 300 people. Last year, it took it as its focus The future is not a dream By Cao Fei. He added, “Following this logic, the elections took place this year.” Pop Brazil: the avant-garde and the new form. Not only is the gallery of central importance to Malba’s history and collections – where Brazilian art occupies a fundamental place – but it also… It also enables instant communication with another powerful cultural language: music.“Says the museum development director.
Beyond celebration, music and dance, party Seeks to continue operating the MALBA Schools programme. “It consists of a series of participatory tours and workshops specially designed by the education team, focusing on the museum’s collection and its numerous temporary exhibitions, whichWe want to inspire imagination, exploration, discovery and creativity“Nofal points out.
Every year, Malba welcomes thousands of students from all educational levels and from all over the country.. “Although participation is completely free for all public administration institutions – continues the museum’s development director -, There are many schools and families that cannot afford bus transportation.. “This is why MALBA’s transportation funding is essential: it allows hundreds of students to experience a museum visit for the first time and be welcomed with affection.”
It’s not just good intentions: the money goes into concrete action: This year, the museum funded the transportation of 25 schools and more than 600 students and their teachers. “But the most important fact is the regional and social scope of the program – Novel Alerts -. Funding for the transfer was made possible thanks to proceeds from last year’s Malba Amigos Futurist Festival, Makes it possible to reach schools with vulnerable populations that are geographically distant from the museum, Who would otherwise not have access to this cultural experience. In 2023 we will receive institutions Capa, La Matanza, Florencio Varela, and Almirante Brown, among others“.
Therefore, he emphasizes on this point: “In every case, The encounter with art does not end with the visit: it opens doors, expands horizons and turns the museum into its own space. This is, ultimately, what this program guarantees and what community support enables. That’s why participation is so important: we want to expand the call and fund more transfers in 2026, so that no student will be left without visiting the museum due to not being able to pay for the bus.”
In the past two years, The Friends of Many National Museums Associations were the guarantors of their continued operation Due to the lack of petty cash maintained by the Department of the National Secretariat of Culture, headed by Leonardo Civelli. Gradually the situation became normal.
In Malba, this support has a different nature: “Malba Amigos is no longer an association, but has become an organic part of the museum structure. This is the peculiarity of the program management mode that facilitates collaborative and articulate work with all areas of the museum: education, curation, film, literature, and public programmes. This dynamic allows membership to be not only a personal benefit, but a form of active participation in the cultural life of the museum and its future projections,” concludes Elena Novel.