
The bright green, foamy drink is the liquid to drink in 2025. Matcha is everywhere in the real and virtual worlds. A Google Trends survey tracking interest in matcha over the past five years shows a steady increase starting in 2020, followed by a sharp increase starting in December 2024.
- Harvard University experts: Walking is good after the age of 60, but this exercise is even better
- What is (90 + 2 x 5) – (500 ÷ 5)? A calculation that baffles everyone but can be solved in one minute
The site monitors how many times a topic, such as a drink, name, or program, has been searched for, and from where. Your popularity is rated on a scale from 0 to 100.
In the UK alone, for example, the matcha tea market was worth £46 million last year, and is expected to reach £74 million in 2030, according to research by Grand View Horizon.
Matcha is Japanese, made from the leaves of the Camellia sinensis plant, but green tea has transcended its popularity in its homeland and become popular in the West. On TikTok, where the wave has spread around the world, videos with the theme have already garnered more than 30 billion views. In Brazil, the bitter-flavored, green-colored powder can be found in drinks, mixes, and even desserts.
- interview: “I am not afraid of death,” says Rosanna Sarni, who is facing aggressive breast cancer at the age of 72
From a health standpoint, the drink can improve mood and mental performance in humans and rats. In a recent Japanese study, researchers decided to evaluate the potential antidepressant effects of matcha tea powder.
Scientists concluded that the product activates dopaminergic neural circuits and improves depression in some mice, depending on the animal’s previous mental state. They noted that more studies like this could help in developing better antidepressants.
Consuming this tea has been shown to improve anxiety-like behavior in mice by activating dopamine function through dopamine D1 receptor signaling. The resulting increase in dopamine may also improve symptoms of depression.