Showing in cinema may seem like an unusual idea, but with good creative direction it is possible to show that these languages speak together. Misci used Cine Marabá, on Avenida Ipiranga, in central São Paulo, as a stage to present its new collection in partnership with architect and director Isay Weinfeld on Wednesday evening (26).
The cinematic screening “A Dama do Interior” transformed the platform into an experience combining cinema, Brazilian identity and architecture.
For Iron Martin, creative director at Misci, the partnership is part of a personal and creative journey. “This is all part of a process, a retirement project really. I want to retire from cinema,” he said. Bound. Fashion led him to this path that converges with other arts. “Since I am not an heir, I needed to make money from my creativity, and Misci became a profitable brand thanks to a lot of work and consistency.”
In this crossing between languages, fashion, architecture and cinema, Iron and Winfield meet, aligning with the idea that creativity is the crossing of borders.
For the architect and director, elegance is not in extravagance, but in stillness. The mind behind works like Hotel Fasano and Casa Cobo, in São Paulo, has already practiced his high-end designs in architecture and now carries his signature to the catwalk.
Iron says that in their first conversation with the architect, the two shared the perception that they were creative people able to move between different languages. “I want to be creative and consistent with references and what I believe in.”
If Miche’s proposal for the summer of 26 was inspired by Jorge Amado, bringing in literary references with a modern version of “Tieta do Agreste” with a focus on northeastern women, now we follow the second act, with the winter of 26. “My family is northeastern, and my main references are from the northeast. In a way, this has influenced me. It’s kind of natural. It’s not a choice,” he says.
The cinematic approach is also not new. She continues her work. “In previous collections, we already worked with references like Glauber Rocha in the creative process. Cinema has always been present in the brand’s path.”
Just like Isay Weinfeld’s architectural projects, the clothes in the collection are structured pieces, with geometry present in the cuts, cutouts and draping.
The collection innovates purple in its color palette, applying it to innovative leathers and flowing fabrics that add lightness to silhouettes. There are also shades of green, orange and yellow, which refer to the landscape of the northeastern hinterland and the Reconcavo region of Bahia.
“There is a scene in Glauber Rocha’s film O Dragão da Maldade contra o Santo Guerreiro that left a deep impression on me,” he says, referring to the moment when Oditi Lara appears in a flowing purple outfit.
The composition of the look balances pieces designed with hand crochet and fluid modeling. The duality between structure and movement is expressed in structured peaks, and geometric and textural details establish a direct dialogue with the language of Isai Weinfeld.
Cotton appears as the main raw material, as well as leather. The collection also features denim, jacquard pieces and cultural techniques, such as traditional filet embroidery from Alagoas, and hand crochet, which has new versions for winter. Isabel Moura’s signature prints evoke miscegenation and bring back memories, inspired by the aesthetics of old films.
For Airon, fashion is an industry that requires outside inspiration. “As someone who doesn’t come from the fashion world, I’m an outsider. I realize that in order to create authentic fashion, I can’t just feed myself with fashion.”
He states that this will be the recipe for reproducing fleeting trends. “I prefer to look for references in theater and cinema, and I even study theatre.”