Elvis’s sideburns, his bangs beatles, liam gallagher jacket, From the oasis, Britney Spears’ low-rise pants were the trend. Since time immemorial, music has been setting the fashion agenda: long before social media videos became popular, pop and rock stars were the ones dictating what to wear on stage.
The Beatles They revolutionized fashion from their beginnings with skinny suits and skinny ties, later evolving towards more psychedelic and colorful styles in the 1960s.
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However, the appearance Sex Pistols At the end of the 1970s, he kicked things off by ditching this formal trend and replacing it with items like cardigans, ripped pants, and leather jackets. The famous British designer Vivienne Westwood had a major role in the movement: her sex shop, which she founded with Pistols manager Malcolm McLaren, became the center of the punk cult. There, the group’s clothing was made of T-shirts bearing provocative expressions and fetishistic elements.
But then The nineties have arrived And with them, the emergence of a style that would change the way British people dressed forever: Britpop.
Oasis in Argentina: Liam Gallagher arrives, reunites with fans and previews Buenos Aires ahead of River
oasisAs a reference for this type of clothing, oversized jackets, shaggy hair and sports jackets were imposed. The streets of Manchester then became catwalks for the working class who felt identified with the style of the Gallagher brothers.
At a time when networks didn’t yet exist, let alone community managers and fans, they unwittingly brought the brand back to life for the first time.
What is Brandom?
In short, dressing like your idol means belonging to a world. What was once a tour t-shirt or keychain, is today’s t-shirt Identity declaration. And there seems to be something in today’s marketing parlance called a brandome: when a brand (brand) and a community of fans (fans) mutually construct each other. It’s not just consumption, it’s recognizing yourself in others.
When a fan wears a Liam jacket, an Alex Turner-style shag haircut, or a Harry Styles-style glam look, they’re not just copying the aesthetic: they’re saying: “I am of this world.” Fashion passes; Identity, no.
A great example of brand building is, without a doubt, the Oasis logo: The square print, with black and white letters, achieved a distinct visual identity.
In preparation for the two shows that Noel Liam Band will perform on November 15 and 16 at River Plate Stadium, The first Oasis fan store will open its doors on Saturday in Alto Palermo (Santa Fe Avenue 3253, Buenos Aires, a few steps from Bolnes subway station).
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In store you can pick up the official Oasis Live ’25 promotional collection, which includes clothing for men, women and children, as well as t-shirts, sweatshirts, jackets, accessories and much more.
The space will also feature the Adidas x Oasis capsule that launched in June of this year and exclusive T-shirts featuring iconic artwork from the band’s albums and songs, including “Definitely Maybe,” “(What’s the Story) Morning Glory?”, “Wonderwall,” and “Supersonic,” among others.
The oasis also found its inheritors in teams such as Strokes: Back in the early 2000s, everyone wanted to emulate the carefully tousled look JuliaCasablanca With skinny jeans, spokes on their feet and T-shirts with logos of famous brands.
arctic monkeys, For his part, he did the same to his attacker. Alex Turner He imposed the rockabilly style, from which he also derived the more contemporary style Harry Styles.
Ultimately, dressing like your idol means belonging to a world. What was once mere marketing has become elegant capsules, which in addition to being gorgeous, have the added advantage of reflecting passion.
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