Sunday’s NRL match at the Santiago Bernabéu was historic in several ways, including the economic impact it had on Madrid. The meeting between the Miami Dolphins and Washington leaders.
The first official NFL game was held in Spain It generated no less than 70,000 million euros for the capital, gathering nearly 79,000 spectators. At Real Madrid Stadium, it attracted 42,000 tourists to watch the match.
According to city council estimates, the meeting and activities carried out throughout the week during the standoff created an economic impact of more than 70 people. Million euros in Madrid’s economy.
Global interest in the match, which filled the Bernabéu with 78,610 spectators, was reflected in an increase of one 50% discount on accommodation searches in Madrid According to Booking.com. In total, it attracted more than 42,000 international tourists to the capital for the match, according to Hostelería Madrid data.
The majority of those fans come from the United States and Europe, numbers that, according to the city council, boost international tourism to Madrid. Which already represents 62% of passengers arriving in the city.
The hotel sector recorded one of the best weekends of the year, with an occupancy rate reaching 90% in areas such as Centro, Chamartin and Chambery. For his part, he said:The volume of economic restoration amounted to 21.2 million euros. Driven by an average daily spend by international visitors of between €50 and €100.
Likewise, the city council also highlighted the global media impact of this confrontation. As we highlighted, the match put Madrid in the headlines of the major international sports media, with a large attendance Featured on American television networks such as CBS, ESPN and Fox Sports, As well as in such prestigious publications as Washington Post, Sun Sentinel, New York Times also Miami Herald.
The NFL’s global brand value moved over €19.3 billion last year and the Super Bowl celebration arrived this year. A record 191.1 million viewers, according to Nielsen.
With this match celebrated in the National Football League, according to the city council, Madrid has shown that it is in the international league of sporting capitals. The city has dedicated itself to the NFL’s activities program, Which began with the arrival of a delegation of about 180 people from the Miami Dolphins team on Tuesday, November 11.
The two teams trained at the Metropolitano Stadium and the Real Madrid Sports City. The Florida team’s fan zone is installed in Plaza de España Meeting NFL legends like quarterback Dan Marino highlighted the city’s organizational ability, it was demonstrated.
In addition, three giant helmets were installed in Cibeles Square, while Principe Pio became the headquarters of the small square football flag, Where families, youth and fans can practice this sport for the first time. The Meninas Madrid Expo has also joined in the NFL spirit With two American football themed sculptures.
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