According to research by Nielsen BookData, which monitors book sales in Brazil, Ulysses Campbell’s books have made a leap since the launch of the “Tremembé” series.
Series tremblingdisplayed by Prime Video Since October 31, it has become a cultural phenomenon by engaging Internet users and mobilizing social networks and the media around real cases involving criminals with major national implications.
The production is based on investigations and reports presented in the journalist’s books Ulysses Campbellwhich reconstructs the behind-the-scenes, internal dynamics and events that marked the path of notorious figures within the prison system.
The success of the series has been reflected in the significant increase in sales of Campbell’s books in recent weeks. Data from Nielsen Book DataWhich monitors the performance of book retail in the country on a weekly basis, explains this title Tremembé: the prison of celebrities I recorded significant growth between weeks 44 (October 27 and November 2) and 45 (November 3 to 9). Growth continued the following week (10 to 11/16).
In absolute terms, what Nielsen showed was that the title jumped from 842 to 2,409 copies sold, an increase of 186%.
The strange thing is that the series is based on two other books by Campbell: Susan: The killer and the manipulator and Elise Matsunaga: The Woman Who Divided Her Husband into Quarters, Which also showed positive fluctuations, although much lower than those recorded Tremembé: the prison of celebrities.
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