In pink october 2025, Daiichi Sankyo Brazil Promotes a message beyond awareness and prevention: a message of hope and inspiration for women affected by breast cancer. The initiative celebrates feminine strength and the power of self-care, combining science, well-being and compassion in a journey that invites every woman to continue dreaming, planning and believing in the future.
The journey of care is not limited to medical treatment, but includes body, mind and affection. For example, regular physical exercise plays an essential role in prevention and recovery, helping to reduce fatigue, boost self-confidence and alleviate problems such as anxiety and depression.
According to recent data from the National Cancer Institute (INCA), breast cancer is the most common type of tumor among women in Brazil, with about 74 thousand new cases expected for 2025which represents about 30% of all cancer diagnoses among women. Although early diagnosis increases the chances of treatment, It is estimated that 20% to 30% of patients may develop this form MetastaticWhich makes information and emotional support even more important.
With this vision, the campaign in 2022 was born “I have goals“Which consolidated itself as a form of dialogue between science, emotion and purpose. The project goes beyond traditional awareness: it gives voice to women with metastatic breast cancer, recognizing their dreams, stories and achievements. Since then, the initiative has expanded its scope, becoming an important social mobilization tool that inspires and supports women at different stages of treatment.
Therefore, during the month of Pink October, Daiichi Sankyo is promoting a series of actions aimed at well-being and information, such as lectures with experts, conversation circles and yoga classes, reinforcing that taking care of yourself is also an act of hope.
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