The regulation of online betting in Brazil has made it necessary for operators to thoroughly verify users’ identities, balancing security, regulatory compliance and bettor experience. To simplify this journey, Serasa Experian developed Valida Bets, a solution that performs digital authentication quickly and securely.
According to Leandro Bartolassi, Director of Authentication and Fraud Prevention Solutions at Serasa Experian, the regulation has brought an important layer of responsibility to operators, especially with regard to verifying the identity of bettors. “The main challenges are preventing the creation of fake accounts, identity theft, and complying with requirements such as facial recognition and restricted list verification,” he explains. “The process must be robust, but also intuitive and fast, ensuring a seamless journey for the user, without compromising conversion,” he adds.
With a flow that takes less than 30 seconds in more than 90% of cases, the platform combines facial biometrics, document verification, device analysis and data intelligence. The main difference is the reuse of already validated documents based on Serasa Experian, the country’s first and largest data technology company, which has more than 130 million documents. This function eliminates one of the most intuitive registration steps: sending photos of documents.
Bartolassi highlights that this resource will be a game-changer. “We have been able to significantly reduce verification time because the bettor does not need to resend documents or take photos again, which improves the experience and increases the conversion rate for operators,” he comments.
Valida Bets also integrates technologies such as liveness (proof of life), which ensures that the recording is made by a real person at that moment, and behavioral analysis. “We apply models to assess the financial capacity of the bettor and identify suspicious behavior, ensuring regulatory compliance and seamless security,” highlights Bartolassi.
Compliance and responsibility
Developed to fully comply with Law No. 14,790 and the Secretariat of Prizes and Betting (SPA) Regulations, Valida Bets covers all mandatory requirements: facial authentication, verification of restricted lists, identification of politically exposed persons and analysis of the financial capacity of the bettor – which also contributes to responsible gaming practices.
“More than just compliance with the law, promoting responsible gaming is a commitment to the credibility and sustainability of the online betting sector. By evaluating data that helps operators understand the profile of bettors, we help promote a more ethical and sustainable ecosystem,” highlights Bartolassi.
With an eye on next steps, the company is investing in advances such as decentralized identity, continuous behavior-based authentication, and using artificial intelligence for predictive fraud detection.
For Bartolassi, the future will be increasingly interoperable and personal, with journeys adapted to each user’s profile. “We will continue to invest in solutions that combine security, user experience and regulatory compliance, always focusing on consumer protection and market integrity,” he concludes.
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