There’s a month left until the end of the year and what you set out to do is starting to weigh a little and maybe it’s not what you expected. You review your strategy and big decisions starting in January. Everything looked fine on paper. So what went wrong? The answer is not in the big decisions you made with clarity and time. It’s in Small, invisible decisions That you take every day out of fatigue, urgency, or autopilot. Those small decisions that no one sees unless they are repeated for 365 days make or break your business.
They are the big decisions
Business results appear to be defined in “ Big plays“: Changing course, launching a product, hiring new talent, raising prices. These are visible decisions, easy to spot. The problem is that they represent a small part of what makes up your results.
The real impact lies in… Small decisions you make without thinking about themWhat you accept and what you reject when a customer asks for more, how you set your prices when insecurity invades you, what content you post when you’re in a hurry, and what problems you solve first when everything seems urgent.
Every “yes” you give without criteria weakens your position. every time You lowered your price due to the inconvenience-You can redefine your margins. Every public post you make for compliance attracts the wrong people. Thus, after making a partial decision, you are moving away from the business you wanted to build without even realizing it.
The little decisions that really matter
Look at your last week. How many times have you prioritized other people’s emergencies while your own work was left “for later”? How many times, faced with an operational problem, have you decided to work longer hours instead? System repair What is the reason for this? Working longer hours only increases wear and tear; Correction systems generate stability.
The same thing happens with Metrics Which you choose to look at or avoid. If you ignore the uncomfortable numbers, you will remain blind. If you face reality, you can decide better. There is another critical decision: What time of day do you make important decisions?. Clarity and fatigue did not produce good results together.
Even the way you start your morning defines your day. If you start putting out fires, your light bulb is doomed to fail. If you start out clear about what moves the needle, the rest takes care of itself.
Practice the three partial decisions
Before the end of this year, do this exercise. I took a piece of paper and wrote Three small decisions What I took this week. Specific things: “I lowered my price from $150,000 to $120,000 because the client hesitated,” “I posted a productivity video because I didn’t have the time,” “I spent two hours solving a client’s technical problem instead of finishing my business proposal.”
Now I wrote next to each one: Has this gotten me closer or further away from the business I want to build in 2026? Don’t answer what you “should” answer. I responded with Brutal honesty. What you measure is not whether you are good or bad at making decisions. It is your level of awareness of your automatic patterns.
If you lower the price out of insecurity, you have moved away from your goal. If you post generic content, you’re out of position. If you prioritize the pressing needs of others over your own strategic needs, you are setting yourself back from your own growth. It is not a moral judgment: It’s data. With this information you can start making better decisions.
Next step
I chose Small decision That you repeat often and that you know the distances to you. Only one. Determine which criteria you will use next time. For example: “Next time a customer doubts my price, I will collect feedback to restructure my offer in a more attractive way.” Or: “On Mondays at 9 a.m., I will spend two hours creating strategic content before opening email.”
It’s not about changing everything at once. It’s about taking consciousness About how we make decisions in our business (and in life, too).
At the end of the day, It’s always about taking action.
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