The technological modernization of Brazilian agribusiness is advancing as one of the country’s most important economic agendas. Digital tools, sensors, drones and artificial intelligence are merging the field with the dynamics of the data economy. For many experts, technology and innovation are linked to productivity.
“The strategic use of technology is increasingly essential for those seeking to grow efficiently and stay competitive,” says Taciano Custodio, Head of Sustainability at Rabobank Brasil. According to him, the adoption of digital tools today is one of the main drivers of competitiveness in this field. From planting to harvesting, digitization of processes allows for more accurate decisions and greater control of resources.
In Brazil, 45% of agribusiness companies have already implemented Internet of Things (IoT) solutions in their operations, according to a study by Logicalis. Soil sensors automatically adjust water and fertilizer use; Smart sprayers improve the application of inputs; In addition to blockchain-based traceability systems that ensure transparency in sectors that require high standards of compliance, such as coffee, animal protein and milk.
The market has shown this growth. According to data from the Brazilian Agricultural Research Foundation (Embrapa) through the “Radar Agtech Brasil” study, innovation environments in Brazilian agriculture recorded significant growth between 2023 and 2024.
Furthermore, the number of incubators in the region increased by 224% (from 32 to 107), while startup accelerators grew by 90% (from 21 to 40); Centers appeared by 29% (from 82 to 106) and technology parks by 25% (from 93 to 117). The annual survey is conducted in partnership between Embrapa, Homo Ludens and SP Ventures to map startups, development spaces and investors in the sector.
Artificial intelligence has also played a crucial role. Algorithms combine climate, soil, and productivity information to predict health disease outbreaks and guide preventive management. “These solutions generate efficiency and safety, but also contribute to more responsible production, which is essential to maintaining the international reputation of Brazilian agriculture,” explains Taciano.
In many countries, natural conditions impose constraints on biodiversity and agricultural performance. In Brazil, the situation is reversed: resource abundance requires intelligent management to ensure a balance between economic growth and responsible use of resources.
Mosaic management practices, combined with continuous monitoring of cultivated areas, demonstrate how productivity can be reconciled and maintained, a competitive advantage that strategically positions Brazil on the global stage.
Despite technological advances in this field, significant obstacles remain. Limited communication, the need for technical training, and financial challenges remain critical factors for the wider diffusion of innovation. To maintain production growth, many farmers are looking for financial support, and in this scenario Rabobank positions itself as a long-term partner.
Through customized solutions, market intelligence and collaborative networks, the bank enables investments in technology aimed at achieving efficiency, traceability and innovation. The Bank’s Head of Sustainability highlights that the institution’s difference lies in its experience and global presence of more than 125 years in the field of agribusiness.
“Based on the history of its operations focused on innovation and efficiency, Rabobank sought to contribute to strengthening Brazil’s position as a global reference in food production and excellence in the agricultural sector. Believing in innovation as a strategy for the future and supporting those who embrace digital solutions is, above all, an investment in a more competitive and resilient agricultural business,” concludes Taciano.
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