he Fashion world Live the moments of change in the industry, from creative directors to reinventing sales strategy or An approach to well-being From many brands. Changes that are also reflected … In the behavior of consumers and fans of the world of “fashion” as reflected in the latest report from index is not Created by the global search engine for luxury fashion Nota report that ranks the most popular brands and products online and reveals how online fashion buyers are responding to these changing waves, much of which is influenced by social networks such as Tik Tok.
At the beginning of the year, Mew Mew was crowned the favorite, a top spot that has now fallen before Saint Laurent. There is no doubt that the index, which deals with the behavior of the third quarter, represents a turning point A turn for fashion.
Saint Laurent showed during the last Paris Fashion Week held in September
“The season reflects a An unusual combination of moods“Uncertainty for brands going through a complete transition and clarity for those focusing on what they do best,” they explain from Lyst. All but three brands changed their position in the quarter. The most important changes occur with the appearance COS on the platformAn increase of four places since the second quarter, and a sharp decline of six places, linked to the departure Jonathan Anderson, now at Dior.
Amid the creative restructuring and group adjustments, one thing is clear: successful brands now “are those that have a defined identity,” they explain. Saint Laurent Steadily rising to first place, for the first time. “The cohesion of their silhouettes, their elegant appeal, and their unwavering confidence continue to stand out from the crowd,” they say of the search engine where searches for the shoe are conducted. If he is unemployedincreased by 66% on average on a monthly basis during the quarter. And at a price $1000This shoe embodies Saint Laurent’s philosophy: refined, precise and sophisticated.
A triumph of discreet luxury
Model from the COS fall/winter collection
Is “discreet luxury” still in demand? Data suggests that simplicity and sobriety continue to attract consumers looking for casual clothing in all price ranges. Ascension to four places, COS has become the third most popular brand In the world, with a 147% increase in searches during this quarter. COS’s chunky cashmere sweater, which hasn’t been seen since Q4 2024, returns as one of the most popular items of the quarter. For her part, the line It rises two places to fourth place, with demand rising by 28% during the quarter. In the second quarter, their flip-flops have been a trend this summer; This quarter, eel shoes dominate searches.
Others like trainer It remains in fifth place with A 29% increase in demand for productsDriven by its strong presence on social media with famous ambassadors, and the appearance of its products in the film “The Devil Wears Prada 2” And his cooperation with the film “The summer you became beautiful”. For her part, Ralph Lauren Two positions were raised, partly related to the announcement of the commitment Taylor Swift In a striped dress from the brand that became a viral phenomenon.
The 10 most famous luxury brands in the world
1. Saint Laurent
2. Mew Mew
3. Cos
4. Class
5. Coach
6. Prada
7. Bottega Veneta
8. Louie
9. Ralph Lauren
10. Chloe
the Social networks They continue to increase the demand for brands and products, becoming the best thermometer, as mentioned by the luxury brand search engine. To create your index, Not It filters more than eight million articles by the size of mentions on social networks, in addition to… Searches, page views, interactions And sales in your application.
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