Days before the start of the 2025 World Cup Formula 1the Australian burger chain “Grill’d” signed its compatriot as an advertising icon Oscar PiastriMcLaren driver and one of those who started as favorites to win the title. The restaurant … A fast food company introduced a new hamburger called “OP81” (Beatri’s number after the initials of his first and last name), and implemented the related advertising campaign.
The tournament has begun Lando NorrisPiastri’s British teammate topped the general classification during the first four rounds. In the fifth race, the Saudi Arabia Prize, the young Australian (24 years old) crossed the finish line first and took the lead in the world championship.
Piastri had established itself at the top, so in September, after the Italian Grand Prix, Grill’d decided to change its marketing strategy and launched a campaign according to which, every Monday after the Grand Prix, it would give every customer who consumed the OP81 another identical burger… as long as Piastri could have been on the podium In the race held hours earlier (in Monza, the Australian finished third).
Since then he has become a pilot Melbourne He was never on the podium again. Neither in Azerbaijan, where he retired after an accident, nor in Singapore (finished 4th), nor in the US Grand Prix (5th), nor in Mexico (5th), nor in Brazil (4th). Furthermore, in the Mexican Test, Norris was one point ahead of him.
Piastri’s shrinkage and misfortune –Collisions, penalties and various accidents– It coincided with a delicious free hamburger campaign, so conspiracy theorists and the usual damners weren’t slow to blame “Grill’d.”
The restaurant chain decided to modify the promotion before Brazilian GB It was held last weekend. To give the “OP81” as a gift now, it is enough for an Australian to finish the test, whatever his position.
But it turns out that in Saturday’s sprint race in São Paulo, Piastri had an accident and was abandoned. Spam messages about evil Vario multiplied. “Please stop this promotion and They gave us some hope in the last races“, pleaded a fan on the “Grill’d” Facebook page this week. The food brand had to respond and apologize on its social networks “to all those who believe in the curse.”
He adds: It took advantage of this withdrawal to reaffirm its commercial commitment under the slogan “Sorry, not sorry: we never intended to make a burger so delicious that it could change the course of Formula 1 history.” clear, We can take jokes about curses with good humor. But let’s face it, we would never bet against someone like Oscar Piastri. “He is our ultimate Australian hero and we will always support him.”
By the way, the product in question, according to the establishment’s aforementioned menu, is “wagyu beef on a blackened charcoal bun with chipotle mayo, crispy bacon, aged cheddar, shredded carrots, romaine lettuce, and red onions.” It is offered in a limited edition box and costs 18.50 Australian dollars (10.5 euros) per unit, or $27.90 (€16) if accompanied by fries and a drink.
For now, the offer will remain valid until the first week of December. Australian fans are crossing their fingers and clenching their stomachs for what might happen Vegas (November 23), taste (November 30) and Abu Dhabi (December 7).
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