Want to understand how brands work with influencers and content creators? In the new session Digital Marketing: New Audiences, Influencers, and Resultswhich you provide University of Southern Buenos Aires (USBA) On the University Extension platform, you will learn to master key strategies, tools and metrics to design successful campaigns in the digital environment.
Designed in a 100% asynchronous format, this course adapts to your availability and pace of learning. Upon completion, you will receive a USBA-accredited academic certificate.
What will you learn in this course?
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The practice of professional and critical journalism is an essential pillar of democracy. This is why it bothers those who believe they are the bearers of the truth.
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Social networks:
- Audience mapping in Argentina.
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Influencers vs. content creators:
- Categories of influencers.
- Content types, formats and genres.
- Campaign objectives.
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What brands are you looking for?:
- What brands are tapping into and looking for in influencers.
- What to avoid in cooperation.
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The influencer marketing ecosystem:
- Key players: agencies, platforms and brands.
- Methodologies and good practices for effective campaigns.
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Measures and results:
- How to predict and measure impact.
- Reporting and amplifying with advertising guidelines.
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Systems:
- Existing standards and good practices in an environment without formal regulation.
Why choose this course?
- Current and practical knowledge: Develop effective strategies with influencers and maximize their potential in the digital ecosystem.
- Flexible methodology: Asynchronous format that adapts to your pace.
- Certification: Diploma accredited by USBA, Grupo Perfil University.
Other courses available
The USBA platform also has courses such as Data analytics, community manager, digital marketing, user experience design, digital journalismamong other things.
More information
For more information about the course Digital Marketing: New Audiences, Influencers, and ResultsVisit our e-learning page or email us at (email protected). We are waiting for you!
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