The story behind “Steal This Album!” From the Down system

The year was 2002 One of those defining moments where metal reinvented itself. While Audioslave debuted with the immortal “Like a Stone,” Mastodon broke eardrums with “Remission,” QOTSA arrived with the conceptual “Songs for the Deaf” and Korn played hard with “Untouchables.” System of a Down was preparing to release an album that no one expected. An album that was not in the plans, emerged from chaos and frustration, and eventually became a favorite among many: Steal this album!

The music industry was going through seismic changes at the beginning of the 21st century thanks to accelerating advances in technology, the Internet, and one specific revolutionary catalyst: MP3 filewhich allowed fans to share music digitally and illegally using tools like Napster (the precursor to Ares and LimeWire). Metallica has waged a legal war against piracy and lost the battle in the court of public opinion. but System of a Down was about to show that there was another way to approach the problem.

Just six months after Toxicity’s September 2001 release, something unexpected happened. At the beginning of 2002, Medium quality MP3 copies of the album were released online under the unofficial name “Toxicity II”.. More than a dozen songs, unfinished demos, began circulating freely on the web.

When a leak becomes an album

It didn’t take long for the band to respond. System of a Down issued a statement expressing their disappointment that fans were hearing unfinished material.but instead of taking Metallica-style legal action, they decided to take control of the narrative. The answer was as practical as it was creative: Polish those recordings and release them officially So that his followers can enjoy high-quality versions of songs that were already in circulation in low resolution.

In early 2002, medium-quality MP3 copies of the album were released online under an unofficial name. "Toxicity II. Photo: Greg WatermanIn early 2002, medium-quality MP3 versions of the album were released online under the unofficial name “Toxicity II”. Photo: Greg Waterman

On November 26, 2002, “Steal this album!” It has officially arrived in stores. Produced by Daron Malakian with the legendary Rick Rubin, the album arrives wrapped in one of the most simple and evocative packaging in metal history: A simple box without a booklet, with the album title written in black permanent marker, exactly mimicking a homemade bootleg CD. It was ridiculous, it was brilliant, and it was – from start to finish – an undercut system.

The title itself was a statement of intent. The album’s name is a reference to the 1971 book “Steal this book” Written by political activist Abbie Hoffman, it is considered a classic of countercultural literature. In addition to responding to hacking, SOAD has been doing this A political and technical statement on intellectual property in the digital age.

From left to right: John Dolmayan, Daron Malakian, Serj Tankian, and Shavo Odadjian of System of a Down, during "Meet and greet" With fans for the release "Steal this album!" In 2002. Photography: L. CohenFrom left to right: John Dolmayan, Daron Malakian, Serj Tankian, and Shavo Odadjian of System of a Down, during a meet-and-greet with fans for the release of “Steal This Album!” In 2002. Photography: L. Cohen

Despite media speculation that it was throwaway material, the band persisted Material from “Steal This Album!” It was just as good as the songs that reached the level of toxicity. Tankian was clear about this: Songs were dropped from the second album because they didn’t fit into the overall continuity, not because they were inferior. In fact, Dolmayan and Tankian have stated on various occasions that this is their favorite System of a Down album, a statement that speaks volumes about the quality of the material.

David Hasselhoff, Activity and Controlled Chaos

Of the 16 songs it consists of “Steal this album!”There are stories as strange as the music itself. One of the most curious things “Eyayo”one of the most popular songs on the album. John Dolmayan, in an interview with Loudwire, revealed that the song was inspired by an encounter he had with actor David Hasselhoff in a Los Angeles liquor store when he was about 12 years old.

According to Dolmayan, Hasselhoff was buying a soft drink when the young drummer recognized him as “Night Rider.”. The actor winked at him and pointed his finger at him in cowboy style. That seemingly insignificant moment remained etched in Dolmayan’s memory, and years later was transformed into Tankian’s words: “John V. Dells Jr. Interview / He winked and pointed his finger.”

Dale’s Jr. was It is a liquor store. The band laughed when I told them that story, because it was one of those moments you have. When will you meet Knight Rider? Can you imagine that?! It was an important moment for me. If you meet “Knight Rider” today, it will be an important moment. “I love ‘Knight Rider’!” Dolmayan said.

That’s exactly it The kind of surreal story you’d expect behind a System of a Down song.

But not everything on the album was silly. “inner vision”the uplifting song that peaked at No. 12 on the mainstream rock charts, Showcasing spiritual introspection with Tankian singing about soul searching. On the other hand, “Boom!” It became an anti-war anthem, with the band using the song as the soundtrack to a video depicting the global peace demonstration on February 15, 2003, 10 million people in 600 cities protested against the impending Iraq war.

The album also included an edited version of “simplification”Which was previously featured on the soundtrack to the film “The Scorpion King” in early 2002, proving that Some of these songs had a life of their own before the leak.

The sound of metal is evolving

for the year 2002, Nuclear metal is almost sold outleaving giants like Korn fighting against the background. In this context, “Steal this album!” represents something different: A more simple sound than Sumaya, reminiscent of the band’s typical debut, but with all the maturity they’ve gained along the way.

With songs that ranged from mayhem to metal “Shake and Stu” Into the hypnotic groove “Mr. Jack”through political density “Fuck the system” And experimentation “Ego brain” (which included the theremin), The album was a compendium of all the musical weirdness of System of a Down. It was a mixture of political rage, absurd theater and fragmented metal, all packed into 16 songs that defied criticism.

In addition to the iconic and simple cover, ""Steal this album!" They also feature limited alternate editions that include designs meant to be created by each band member. Photo: Greg WatermanIn addition to the simple and iconic cover, “Steal this album!” Also featured are limited alternate editions featuring designs supposedly created by each band member. Photo: Greg Waterman

Fans responded by purchasing over a million copies, pushing the album to No. 15 on the Billboard 200. Not bad for an album that was already technically “leaked” online.

The legacy of turning crisis into art

Twenty-three years later, “Steal this album!” It remains a masterclass in how a band can make the most of even the most adverse circumstances. While Metallica chose to fight technology and lost credibility, System of a Down decided to embrace the chaos and turn it into art.

The album’s minimalist packaging—with limited alternate editions incorporating designs supposedly created by each band member—became a collector’s item. The four variant covers that were briefly in circulation in the US, UK and Australia are now rare, sought-after collectors’ pieces: One with a blue background and spiral text, another with stylized fire, a third with a black and white skull, and most controversially with two intersecting V-shaped shapes creating a diamond. (One blue and one with red and white stripes).

Single "IEAIAIO" It was born after a meeting between Jean Dolmayen and David Hasselhoff. Photo: Jamie Biden/Camera Press/RedoxThe single “IEAIAIO” was born after a meeting between John Dolmayan and David Hasselhoff. Photo: Jamie Biden/Camera Press/Redox

Beyond packaging, The album proved that System of a Down can maintain a level of quality even under pressure. Songs like “36” (Originally written in 1996), “Eyayo” (2000) and “Mr. Jack” (1995) proved this The band had an arsenal of strong material waiting to be unleashed at the right moment.

story “Steal this album!” It is, in the end, The story of how Down System refused to be a victim of circumstance. In a year where metal was exploring new ground with bands like Killswitch Engage revolutionizing metalcore, Opeth mastering progressive metal with “Deliverance,” and Isis building a sonic trail with “Oceanic,” System of a Down found their own way: Turn a leak into a technical statementturning stolen demos into a platinum-certified album, Proving that even in the age of digital piracy, originality and creativity can triumph.

Because in the end, it wasn’t just about stealing the album. It was about taking back control of one’s art in a digital world that was changing all the rules of the game.. And no one did it in more style — or crazier — than System of a Down.