Brazilian series Vistacasa It has several projects for the Argentine market. The idea is to close in 2025 with three stores and how the reception was better than expected, this giant has everything ready to bring new products of this category to the local market. Devices.
With more than 100 stores in Brazil And 100 more paraguay, Festcasa sells home and decor products at very cheap prices. It has factories in Brazil and Paraguay and sends all kinds of home appliances to be manufactured in China.
Those who were in Brazil do not forget this series because of her Great deals. Ahmed Yassin, 34, president of Vestcasa Argentina, has lived in the country for a decade and is a cousin of founders Ahmed and Mohamed Yassin. All young, their cousins inherited a place from their parents and in 2008 they transformed it and called it Vestcasa. Their stores are very large abroad, and in Paraguay they launched a smaller format in neighborhoods called Nuestra casa.
In 2026, Vestcasa will sell home appliances
Many new things are coming by 2026. “We will sell household electrical products such as electric fryers, coffee makers, food processors, sandwich makers, blenders, hair straighteners and clothes irons. All at very competitive prices“, said the president of Vistacasa Argentina.
He owns Very active strategy in networking Which was developed from Paraguay and Brazil, which is why the sellers who record live broadcasts, for the most part, are not Argentinian. They communicate all the offers on Instagram. 2026 is the year in which Vestcasa will compete with appliance chains by bringing in imported products. Some of them are made in China by order of Vestcasa. They are ready to win the market at the lowest prices.
The first Vestcasa location was opened at Avenida General Paz 10,674, near Rivadavia, in the popular Liniers district.
Everyone asked Ahmed why he brought the Vestcasa brand to Argentina in a difficult, low-consumption context. The founders’ cousin gave his theory. “There is a population that is unable to consume, and we want to reach this audience. “We know that with the prices we have, because we are manufacturers of plastic and white goods, even though we pay taxes and nationalize the products, there is room to compete and go to market at a very attractive price.” iProfessional President of Festicasa Argentina.
So far in the Argentine market they have opened their first store Avenida General Paz 10674 near Rivadavia, In the popular neighborhood Fonts. There they joined three stores and placed a giant billboard containing advertisements that could be seen from afar. But work is already underway at two other sites: One will be between San Justo and Moron, the other in the Parque Patricios neighborhood. It has an area of approximately 1,000 square meters and will be opened before the end of the year.
Vestcasa plans to close by 2025 with three stores
For those who don’t know yet, the Liniers store only has a dozen products at the moment. Printed Queen Bed Adjustable Sheets $9,900, Detergent Holder $1,900, 2.5L Trash Bin $1,900, 5 Rectangular Containers (Tapper Style) $5,900, 1.7L Design Plastic Jugs $4,900, 8L Buckets $1,900, 22L Container $12,900 Dollar, spin mop for $12,900, Gruvyer chairs for $19,900, wool blankets for $9,900, and some other products.
Few products at low prices, Vestcasa formula
The formula is that very few products are at very low prices. Although there is no longer a queue in the street around the building as there was on the first day, a lot of people go and when it is time to buy something, the number of people coming out is always at least 50 people.
Vistacasa It is characterized by selling home and decor products at very cheap prices
“I need to open more stores because I want to bring in more products. Before the holiday there will be a line of stainless steel and aluminum kitchen products, pots, pans, cutlery, plates and mugs, all at a very cheap price, “We want everyone to be able to come and buy our products,” he explained. iProfessional, Ahmed Yassin is almost the same name as his cousin Al-Malik, only the last letter e distinguishes it.
But the plans don’t end in 2025, with three stores opening in Liniers, San Giusto and Parque Patricios, the next two scheduled to open, and Vestcasa could consider bringing in some of its best products.